How to respect the consumer digital journey and encourage them to take the next step along their pixel path

How to respect the consumer digital journey and encourage them to take the next step along their pixel path Understanding the consumer journey across your website and how they experience the digital decision process is critical in growing your business. Knowing where, when and why they leave path before making a final decision is paramount.…

Why isn’t your social media working? And, what to do about it. Tips to grow your content tree.

Brands need to stop complaining about free platforms like Facebook, Instagram, Twitter, YouTube and LinkedIn – which are free – but to achieve the audience reach to grow your business it’s a pay-to-pay game. Do you have your content tree in full bloom? Listen in to find out how.

Traction – Episode 2: Looking for Traction to Grow Your Business? Your Business Operating System

Looking for Traction to Grow Your Business? What is your business operating system? Katie Lilly, owner of Lillyfield Accounting Solutions, joins Michael Winn in discussing how to find traction to grow your business. This episode covers the Introduction and Chapter 1 of the book Traction by Gino Wickman. Tune in next Friday for Episode 3.…

Sales or membership down? How can Social Proof tip the scales of consideration in your favor.

How can you leverage social proof to tip the scales of consideration when customers are trying to decide whether or not to renew their membership or become a new customer? Here are 4 steps to prompt current clients/members to provide their review of your brand.

Do you want to see your digital brand explode with mass attention? Use the A.I.M + Action Method

If you aren’t using the A.I.M + Action method you are losing in 2019.  Understanding the value of the attention, interest and motive plus action method. Learn how to tell your feature / benefit story and combine it with the 2 big Cs (call, come by or click).

What does the Weezer / Fortnite collaboration tell us about the future of digital content strategy over the next decade?

What does the Weezer / Fortnite collaboration tell us about the future of digital content strategy over the next decade? For brands centered around the 18-34 year target audience segment, this is a huge signal and the immediate need to shift from a single ad creative approach to a more story-telling engagement approach to product/service…

Traction – Episode 1: Looking for Traction to Grow Your Business? What Factors Might Be Stopping You?

Looking for Traction to Grow Your Business? What Factors Might Be Stopping You? Traction: Episode 1 Katie Lilly, owner of Lillyfield Accounting Solutions, joins Michael Winn in discussing how to find traction to grow your business. This episode covers the Introduction and Chapter 1 of the book Traction by Gino Wickman. Tune in next Friday…