By: Adrianne Miller, Account Manager Last week, three members of the RBOA team road tripped to Orlando for a client conference, FETC 2013, the content-rich conference that brings education leaders and technology experts together to exchange techniques and strategies for teaching and learning success. The RBOA team was responsible for manning the press room and…
By Sergio Morales, Account Coordinator Every brand needs a well established character. It is critical for your business to keep aspects such as logo, message and culture, aligned and uniform. This will allow you to stand out and differentiate from competition. At the same time, it will build customer loyalty and a sense of pride…
By Stephanie Aanstoos, Account Executive If you were to look back over your goals for 2012, did you accomplish all that you set out to do? Whether it was the best, the worst or somewhere in between, it’s time now to look ahead and plan for an outstanding 2013. New Year’s resolutions are a great way…
By: Stephanie Aanstoos, Account Executive Over the summer, I took a class called Media and Consumer Behavior where each student gave a presentation on a related topic of interest. One of the most fascinating presentations was given by a Sports Marketing doctoral candidate on the topic of ‘ambush marketing.’ I was previously unaware of what…
From Key West to West Pensacola, the underground militias known as “keepers of the status quo” have launched a massive campaign to capture top members and volunteers of several key state and local associations, government agencies and non-profit organizations. Using mind numbing rhetoric and 20th century communication weapons, they have lulled members into a lethargic…
By: Adrianne Miller, Account Manager Congratulations are in order for an innovative RBOA client! On Monday, June 25, 2012, 1105 Media announced the launch of the 100 percent all-digital format of two premier education publications, T.H.E. Journal (K-12 education) and Campus Technology (higher education). Distribution will begin in August for the newly designed publications, marking…
By: Stephanie Aanstoos, Account Coordinator When first initiating a social media campaign, reaching your target audience can be tricky. It is important to find the most influential people who can become advocates for your brand and bring more followers to you. The five tips below will help you to go about it the right way…
by Stephanie Aanstoos, Account Coordinator Groupon and other daily deals sites have taken off in the past few years, and many businesses have successfully grown their customer base by using them. However, many other businesses fail to plan for the tremendous growth potential of putting out these deals. Speaking as an experienced user of Groupon and…
By: Madelynn Graham, Account Coordinator Everyone is talking, texting, tweeting about social media. The internet is saturated with a variety of social networks and many business owners feel lost amongst the myriad of outlets. The major issue faced is no longer “Do I need a Facebook FanPage for my business?” but rather “What do I…