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Your brand may be ignoring a major promotional platform – fix the problem using these methods. When it comes to user engagement, Snapchat is the undisputed king. As told by this VentureBeat post, Snapchat has over 100 million daily users, 60 percent of whom regularly upload photos. That was back in 2015, and Snapchat’s daily…
by Lindsey Andrick Sanders, Account Coordinator Do you plan to hit the stores this Black Friday? While some eagerly await the crack of dawn to fill their carts to their hearts’ content, others would rather sleep in than shop. Whether or not you are a Black Friday fan, you can still learn many communication techniques…
By Sergio Morales, Account Coordinator Every brand needs a well established character. It is critical for your business to keep aspects such as logo, message and culture, aligned and uniform. This will allow you to stand out and differentiate from competition. At the same time, it will build customer loyalty and a sense of pride…
By: Erika Wuelfrath, Account Coordinator Are you planning on voting this year? Do you know who you are voting for? If not, you are not alone. Tomorrow’s election will indefinitely mark one of the closest elections in recent history, due to the impressive incorporation of new technological campaign efforts. A recent survey indicates that approximately…
By: Adrianne Miller, Account Manager While errors are commonplace to human nature, the occasional public relations blunder generally results in a higher magnitude of consequence than your everyday faux pas. When PR professionals fail, they fail publicly. Imagine making a judgment error that erupts into an epic failure, recognized by all. Feelings of dread, miserable nausea and heightened…
By: Stephanie Aanstoos, Account Executive Over the summer, I took a class called Media and Consumer Behavior where each student gave a presentation on a related topic of interest. One of the most fascinating presentations was given by a Sports Marketing doctoral candidate on the topic of ‘ambush marketing.’ I was previously unaware of what…
By: Stephanie Aanstoos Account Coordinator July is a prime month for travel and vacations. I for one had a wonderful visit to our nation’s capital for the Fourth of July (very appropriate, I know). I’m guessing many of you have taken a summer vacation as well, or have plans to soon. But what about your…
By: Stephanie Aanstoos, Account Coordinator When first initiating a social media campaign, reaching your target audience can be tricky. It is important to find the most influential people who can become advocates for your brand and bring more followers to you. The five tips below will help you to go about it the right way…
A new month has started, and in the PR world that means compiling monthly summary reports with the marketing highlights and triumphs. These reports can be tedious, especially when you find yourself using jargon that even your word processing program doesn’t recognize. Rather than dedicating your report to defining terms like “engaged users” and “total reach”, try to use the monthly summary as just that – a summary.