What is the impact of your digital brand on your business? Fact: 75% of users make a judgement about a company’s credibility based on their website. Let’s talk about digital turn offs that might be costing you business and/or new clients.
When to shift from Facebook Groups to your own Private Online Network in order to scale your business, add customer/member value and monetize your network.
Google released mobile-first indexing in March 2018. Why should you care? What steps should you take to make sure your website is mobile-first ready? Don’t wait till 2019. Start planning now and execute. Here is the link to learn more about Google AMP pages: https://www.ampproject.org/case-studies/ Here is the Google Mobile-friendly test link: https://search.google.com/test/mobile-friendly
If society is so addicted to highly-segmented media consumption, why do some companies continue to dish out one-size-fits-all content? #fail What is the secret ninja weapon for digital content segmentation success?
How will Voice Search impact your SEO plan for 2019? Breaking down search intent is key. The four main areas are informational, navigational, actional and transactional. Optimize your digital content on those intents via Google My Business, Q&A, FAQ, Snipets and video! #digtalappetizer #virtuallunchandlearn Digital Opps
Why Geo-fencing should be part of your digital game plan. How, what, where and the why of getting the great ROI from your mobile marketing. #digitalappetizer #virtuallunchandlearn Digital Opps
Has your business flat-lined? Time for business CPR? Here are 7 steps to breathe life back into your business. #digitalappetizer #virtuallunchandlearn Digital Opps
Don’t let your website visitors bounce! Why you should care and how you can decrease your bounce rate to increase website new business opportunities. Here are 5 tactics: 1) Content bites and chunks 2) Better visuals 3) Compelling call-to-actions 4) Blogging 5) Use Google Keyword Planner #digitalappetizer #virtuallunchandlearn
How to use your blog to meet your clients at any stage of the buyer journey. Draft your content to match these stages: Awareness – Need recognized, Consideration – Investigative research and Evaluation of reviews, Decision-Making – Decision time. This is a digital appetizer for your virtual lunch and learn.