Do you want to see your digital brand explode with mass attention? Use the A.I.M + Action Method

If you aren’t using the A.I.M + Action method you are losing in 2019.  Understanding the value of the attention, interest and motive plus action method. Learn how to tell your feature / benefit story and combine it with the 2 big Cs (call, come by or click).

What does the Weezer / Fortnite collaboration tell us about the future of digital content strategy over the next decade?

What does the Weezer / Fortnite collaboration tell us about the future of digital content strategy over the next decade? For brands centered around the 18-34 year target audience segment, this is a huge signal and the immediate need to shift from a single ad creative approach to a more story-telling engagement approach to product/service…

Traction – Episode 1: Looking for Traction to Grow Your Business? What Factors Might Be Stopping You?

Looking for Traction to Grow Your Business? What Factors Might Be Stopping You? Traction: Episode 1 Katie Lilly, owner of Lillyfield Accounting Solutions, joins Michael Winn in discussing how to find traction to grow your business. This episode covers the Introduction and Chapter 1 of the book Traction by Gino Wickman. Tune in next Friday…

Digital marketing ROI – which platform has inflated pricing and which one is undervalued?

Digital marketing ROI – paying to play is part of the attention game, but which platform has inflated pricing and which one is undervalued? Important clarification on Amazon’s retreat from Google AdWords was officially reported pulling ad spend in May 2018. https://adage.com/…/amazon-stops-buying-prized…/313477/