Google’s 3rd party cookie-pocalypse – What does it mean for the future of digital marketing? Google announced last Tuesday that it is going to no longer supporting 3rd-party cookies on its Chrome browser in phases over the next 2 years. What does this mean for your digital marketing and retargeting campaigns? Tune in to learn…
The 9 Core Components of Business Growth Marketing in 2020 If you are not satisfied with the results of your marketing efforts from 2019, but want to explore other marketing options, this is the perfect episode. Whether you have been in business for 10 years or 10 months, this covers the core components of marketing…
Target Audience Obsession: Digital manipulation versus authentic social inspiration – from Russia with love. Ever wondered how or why people click on links they shouldn’t? In this episode, we take a deep dive into digital manipulation versus authentic social inspiration. Target audience obsession is the key to unlocking true brand loyalty. Tune in to learn…
5 ways to amplify your brand in the explosion of original content across multi-channels In 2020, brands will be faced with new challenges when trying to connect with new prospects as the old marketing tactics are not working. So how can your brand overcome these challenges? Tune in to learn more. Welcome to our Tallahassee…
If you are closing your company in the next 6 to 8 years ignore this episode. If not, you’d better not pout, you’d better not cry, I’m telling you why. In the last 12 months, we have seen a 50% increase in homes equipped with at least one smart device representing $300M in sales. By…
Why you must explore these areas of your Google Analytics account before January 1, 2020 Many companies find themselves rushing to tie a bow on 2019, while others juggle those challenges and dig down deep to plan for 2020. The incredible data to be mined in Google Analytics provides business insight from website visitors helping…
What’s the #1 business growth gift you should open this holiday season? Brands like Doritos, Ashley HomeStores, Unilever, Wendy’s and Nestle’s have unwrapped the perfect gift to help growth their digital reach. These brands have a jumpstart on the competition. So how can you get on the inside track? Tune in to learn more.
7 Simple Steps to Create Your Target Audience Persona Map Just like an FBI profiler, marketing professionals need to be able to create a target audience persona (profile) of who they want to reach in order to reach them “before” they begin the purchase cycle. In this episode, we discuss seven simple steps of how…
The 5 Essential Components of Highly-Successful Micro-campaigns Over the past 18 months we have seen a huge shift away from linear TV single creative intended for mass appeal. Successful marketers have learned the massive advantage of segmentation in their campaign creative. This will reach maturity in 2020 as “micro-campaigns.” So what are the essentials of…