Building the Perfect Web Design PB&J WordPress Sandwich There’s nothing like enjoying a yummy PB&J sandwich. No, we aren’t talking about peanut butter and jelly. We are talking about the must have Pixels, Blogs and Javascript running on your WordPress website. Tune in. Building the Perfect Web Design PB&J WordPress Sandwich Hello. Good morning…
Performance-based Digital Marketing and B2B LinkedIn Strategies The success of digital marketing isn’t just delivering clicks to your digital door, but where it truly shines is when it goes beyond awareness and into consumer consideration and conversion. Michael is joined by Ryder Meehan from UpGrow a digital marketing agency in San Francisco to discuss performance-based…
Marketing ROI: Discovering the Profit Formula Behind the LTV and CAC Ratio These acronyms might be foreign to some businesses, but if you are looking to calculate return on investment for your marketing efforts, understanding the values behind customer lifetime value (LTV) and customer acquisition cost (CAC) is absolutely critical. Tune in.
Crafting Irresistible Content: Secret Sources to Find Sticky Words for Killer Copy Imagine if you could listen to the feedback and/or list of pros and cons that potential customers use to express how they think and feel about your product, service or industry. What if you could hear what words they use to describe your…
Deploying Undercover Agents: 9 Keys to Winning the Social Web Spy Games In 2019, the stakes couldn’t be higher when it comes to identifying competitive advantage for your brand. In this episode, we discuss nine key tactics you should deploy and monitor in order to keep track of your competitors. Tune in.
Overcoming the Digital Marketing Challenges in the Architectural Industry in 2019 In today’s episode, Michael is joined by guest Megan Glasgow from Hoy Stark Hagan Architects. Listen in as Michael and Megan discuss how to overcome the challenges and the status quo that is often the conservative approach to branding in the architectural industry.
How Can Small Businesses Compete with Fortune 500 Brands? The 100x Factor In the 1940’s, there was a shift in consumer media consumption from the radio to the TV. Some brands made the jump some did not. Those who did not make the shift suffered significant brand loss. The shift from the TV to the…
A Prime Day for Stranger Things: The Formula for Building Pillars of Brand Profit What can your brand learn from Amazon’s Prime Day and Netflix’s end goal with it’s most watched series Stranger Things? In this episode, we take a look at the consumer motivations behind purchasing products and consuming content. These motivations are the…
Time to Close Your Business in 2019 or Invest in the Internet-based Consumer-driven Mobile-optimized Eco-system. Some of the most recognized brands have closed stores in more than 7,000 locations in 2019! Brands like CVS, Toys R Us, Macy’s, JCPenny’s, Abercrombie & Fitch, Sears, Gap, Pier 1, Winn-Dixie and many others have been forced to layoff…