By: Aubry Hawks Account Coordinator Just like golf, media pitches take practice. Your pitches have the potential to influence opinions, change behaviors and generate business. With all the different media outlets available, it can be easy to forget the general etiquette when delivering a media pitch. We all know that journalists are busy people and…
From Key West to West Pensacola, the underground militias known as “keepers of the status quo” have launched a massive campaign to capture top members and volunteers of several key state and local associations, government agencies and non-profit organizations. Using mind numbing rhetoric and 20th century communication weapons, they have lulled members into a lethargic…
ORLANDO, Fla. – More than 1,000 mental health and substance abuse experts and advocates will gather in Orlando when the 3rd joint annual conference of the Florida Council for Community Mental Health (FCCMH) and the Florida Alcohol and Drug Abuse Association (FADAA) convenes August 8 at the Hyatt Regency Grand Cypress Resort. Attendees will have…
By: Adrianne Miller, Account Manager In the realm of public relations, creativity is a necessity and a mandatory expertise. One of the many roles of a PR pro is to ignite imagination to constantly produce fresh ideas! With that in mind, what can artistic minds do when encumbered by the occasional ominous creative block? You…
Calling all PR pros in the making − RB Oppenheim Associates (RBOA) is looking to recruit a few outstanding students for our digital marketing and public relations fall internship program! An RBOA digital marketing and public relations internship will provide you with valuable professional opportunities to: Gain hands-on experience executing integrated digital marketing campaigns. Strengthen…
A new month has started, and in the PR world that means compiling monthly summary reports with the marketing highlights and triumphs. These reports can be tedious, especially when you find yourself using jargon that even your word processing program doesn’t recognize. Rather than dedicating your report to defining terms like “engaged users” and “total reach”, try to use the monthly summary as just that – a summary.
by: Madelynn Graham, Account Coordinator Recently, RBOA participated in an FPRA iCast presentation on the Role of Public Relations in Advocacy. The interactive webcast reviewed the best practices and lessons learned by senior level FPRA members in both public and private sectors, and presented viewers with the top 10 rules of engaging PR to promote…
by Diana Lewis, Account Coordinator Advertising and PR, two completely separate entities? Here at RBOA, we don’t think so, but the co-founder of Peppercom Strategic Communications Firm divided the two as if they were oil and vinegar in a recent blog post called “You Don’t Know Jack About PR.” The blog focused on…
What would happen to your company if it lost all of its credibility in one fell swoop? Most people remember the demise of Philip Morris Tobacco Company’s credibility when then front group, National Smokers’ Alliance, was exposed. That front group tried to enlist grassroots support, a very powerful marketing tool. It is well known that…