This category is used to showcase the Marketing service we provide.
by Diana Lewis, Account Coordinator Advertising and PR, two completely separate entities? Here at RBOA, we don’t think so, but the co-founder of Peppercom Strategic Communications Firm divided the two as if they were oil and vinegar in a recent blog post called “You Don’t Know Jack About PR.” The blog focused on…
By: Dara Cohen, Account Coordinator When I began at RBOA, one of my first tasks was to create social media accounts for a new business in town, Gulf Coast Dermatology of Tallahassee. I quickly realized it didn’t matter how many Twitter followers we had if only five of them were interactive, so I decided to look for…
It can be said that a website is only as good as its search results. However, it can be hard to reach the top of Google’s list with millions of websites competing for the same spot. By utilizing search engine optimization (SEO) you can move your content to the top of search results without too…
Brand advocates are your biggest fans. Isn’t it time you showed them some love?
What would happen to your company if it lost all of its credibility in one fell swoop? Most people remember the demise of Philip Morris Tobacco Company’s credibility when then front group, National Smokers’ Alliance, was exposed. That front group tried to enlist grassroots support, a very powerful marketing tool. It is well known that…
You just walked in class and see everyone turning in the assignment you forgot to complete. Think fast! What’s your excuse? Just like the age-old “my dog ate my homework” line wouldn’t be the best to use, there are a lot of bad excuses floating around out there for not incorporating digital strategies into your…
Smartphone sales went up 72.1% from 2009 to 2010 and the jump to 2011 doesn’t seem to be slowing down. With the world depending on smart phones more and more each day, which apps are the best ones to have while you’re on-the-go? Here is our list of 10 apps no smartphone user should leave…
Whether you’re pitching a reluctant boss or a digitally-confused client on why they should integrate social media into their next event or conference, you’re going to need some strong selling points to show them the “social media light.” While many consider social media a source of entertainment, it has become an important marketing tool that will allow you to measure progress, connect…
What would you do if your Facebook account was suspended or shut down tomorrow? Robert Scoble, of Building43, found out very quickly how Facebook can completely wipe you off the Facebook map. If you are a local business, organization, company, brand, product, entertainment, cause or community with a Facebook profile (not a Facebook Page) for…