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How Nike “Volted” Their way to Olympic Marketing Gold

By: Stephanie Aanstoos, Account Executive Over the summer, I took a class called Media and Consumer Behavior where each student gave a presentation on a related topic of interest. One of the most fascinating presentations was given by a Sports Marketing doctoral candidate on the topic of ‘ambush marketing.’ I was previously unaware of what…

#SocialOlympics2012

By: Madelynn Graham Account Coordinator Since 1896, the modern Olympic Games have evolved substantially from eager citizens waiting for printed results of their country’s best athletes.  Olympic coverage started as delayed newsprint, progressed to live radio and television broadcast, and transitioned to the age of the Internet and social media.  Spectators now have more options…

The Letter Home: Reporting Back to Clients

A new month has started, and in the PR world that means compiling monthly summary reports with the marketing highlights and triumphs. These reports can be tedious, especially when you find yourself using jargon that even your word processing program doesn’t recognize. Rather than dedicating your report to defining terms like “engaged users” and “total reach”, try to use the monthly summary as just that – a summary.

The Groupon Bubble: How Much Growth is Too Much?

by Stephanie Aanstoos, Account Coordinator Groupon and other daily deals sites have taken off in the past few years, and many businesses have successfully grown their customer base by using them.  However, many other businesses fail to plan for the tremendous growth potential of putting out these deals. Speaking as an experienced user of Groupon and…