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Twitter Etiquette 101: Wait, there are rules?

By: Katie Finney, Account Coordinator Social media transformed the marketing toolbox by enabling everyone from high-profile business people to celebrities and teenagers connect with each other. Although the Web seems like uncharted territory where the rules of etiquette and civility don’t matter, PR experts argue that Twitter guidelines are a must, especially for marketing professionals.…

Social Media Management: Top Tweets for 2013 @DigitalOpps

The following are the 10 most popular links tweeted by Digital Opps this year. Number 10: Sarasota Advocate Receives Award At Capitol Event – http://ow.ly/ix4z8 Number 9: 3D Printing Coming to Vending Machine Near You – http://ow.ly/izQGS Number 8: Mobile Internet Devices Will Outnumber Humans this Year – http://ow.ly/hvTBo Number 7: Career Memes of the Week:…

Influencing Influencers

By: Sergio Morales, Account Coordinator Last week, the RBOA family attended The Florida Public Relations Association’s (FPRA’s) Capital Chapter’s monthly luncheon, where we had the pleasure of participating in an engaging presentation about influencer marketing by Social Fresh Chief Executive Officer (CEO) and Founder Jason Keath. Throughout this presentation, he brought up many important marketing strategies…

Why You Should Be Like Nike

By: Aubry Hawks, Account Executive When you think of Nike, what comes to your mind? For me, it’s words and images of professional athletes like Michael Jordan, outstanding performance, community leaders, quality, strength and Nike’s trademark “swoosh.” These are the things that are engraved in my subconscious. You might ask yourself, “how did they establish…

7 Tips for Viral Marketing Success: Lessons from the 2012 Election

By: Stephanie Aanstoos, Account Executive You want more page views, subscribers, followers and fans, right? Well, if you can get something to go viral online, you’re guaranteed to increase your online traffic. The question is: how exactly can you get your message to go viral? I know, we’ve all grown weary of politics by now, but…

Frightful PR Tales

By: Adrianne Miller, Account Manager While errors are commonplace to human nature, the occasional public relations blunder generally results in a higher magnitude of consequence than your everyday faux pas.  When PR professionals fail, they fail publicly.  Imagine making a judgment error that erupts into an epic failure, recognized by all. Feelings of dread, miserable nausea and heightened…

You might be in PR if…

By: Stephanie Aanstoos, Account Executive I’ve learned a lot throughout my first agency experience here at RB Oppenheim Associates about Public Relations and marketing practitioners. Many “scary but true” similarities unite those who have chosen this profession. After all, ‘PR Executive’ consistently ranks as one of the most stressful jobs in America, so you’ve got to be…