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Even though January 1 is behind us, resolution season is still in full swing, and that means that many of us are still vigilantly on the path to better ourselves in 2014. According to usa.gov, some of the most popular resolutions are to lose weight, to get out of debt and to stop drinking or smoking. If you have committed to these or other more personal resolutions, there is a master resolution you can make that will increase your productivity and give you the focus you need to reach all of your other goals.
by Lindsey Andrick Sanders, Account Coordinator Do you plan to hit the stores this Black Friday? While some eagerly await the crack of dawn to fill their carts to their hearts’ content, others would rather sleep in than shop. Whether or not you are a Black Friday fan, you can still learn many communication techniques…
By: Katie Finney, Account Coordinator Social media transformed the marketing toolbox by enabling everyone from high-profile business people to celebrities and teenagers connect with each other. Although the Web seems like uncharted territory where the rules of etiquette and civility don’t matter, PR experts argue that Twitter guidelines are a must, especially for marketing professionals.…
The following are the 10 most popular links tweeted by Digital Opps this year. Number 10: Sarasota Advocate Receives Award At Capitol Event – http://ow.ly/ix4z8 Number 9: 3D Printing Coming to Vending Machine Near You – http://ow.ly/izQGS Number 8: Mobile Internet Devices Will Outnumber Humans this Year – http://ow.ly/hvTBo Number 7: Career Memes of the Week:…
By: Sergio Morales, Account Coordinator Last week, the RBOA family attended The Florida Public Relations Association’s (FPRA’s) Capital Chapter’s monthly luncheon, where we had the pleasure of participating in an engaging presentation about influencer marketing by Social Fresh Chief Executive Officer (CEO) and Founder Jason Keath. Throughout this presentation, he brought up many important marketing strategies…
By: Aubry Hawks, Account Executive When you think of Nike, what comes to your mind? For me, it’s words and images of professional athletes like Michael Jordan, outstanding performance, community leaders, quality, strength and Nike’s trademark “swoosh.” These are the things that are engraved in my subconscious. You might ask yourself, “how did they establish…
By Sergio Morales, Account Coordinator Every brand needs a well established character. It is critical for your business to keep aspects such as logo, message and culture, aligned and uniform. This will allow you to stand out and differentiate from competition. At the same time, it will build customer loyalty and a sense of pride…
By: Stephanie Aanstoos, Account Executive You want more page views, subscribers, followers and fans, right? Well, if you can get something to go viral online, you’re guaranteed to increase your online traffic. The question is: how exactly can you get your message to go viral? I know, we’ve all grown weary of politics by now, but…
By: Adrianne Miller, Account Manager While errors are commonplace to human nature, the occasional public relations blunder generally results in a higher magnitude of consequence than your everyday faux pas. When PR professionals fail, they fail publicly. Imagine making a judgment error that erupts into an epic failure, recognized by all. Feelings of dread, miserable nausea and heightened…
