If you are closing your company in the next 6 to 8 years ignore this episode. If not, you’d better not pout, you’d better not cry, I’m telling you why. In the last 12 months, we have seen a 50% increase in homes equipped with at least one smart device representing $300M in sales. By…
Why you must explore these areas of your Google Analytics account before January 1, 2020 Many companies find themselves rushing to tie a bow on 2019, while others juggle those challenges and dig down deep to plan for 2020. The incredible data to be mined in Google Analytics provides business insight from website visitors helping…
What’s the #1 business growth gift you should open this holiday season? Brands like Doritos, Ashley HomeStores, Unilever, Wendy’s and Nestle’s have unwrapped the perfect gift to help growth their digital reach. These brands have a jumpstart on the competition. So how can you get on the inside track? Tune in to learn more.
7 Simple Steps to Create Your Target Audience Persona Map Just like an FBI profiler, marketing professionals need to be able to create a target audience persona (profile) of who they want to reach in order to reach them “before” they begin the purchase cycle. In this episode, we discuss seven simple steps of how…
The 5 Essential Components of Highly-Successful Micro-campaigns Over the past 18 months we have seen a huge shift away from linear TV single creative intended for mass appeal. Successful marketers have learned the massive advantage of segmentation in their campaign creative. This will reach maturity in 2020 as “micro-campaigns.” So what are the essentials of…
Pantone Color of the Year and How Color Impacts Your Marketing for 2020 Pantone the color experts recently released the color of the year. In this episode we discuss that announcement along with how color impacts your marketing efforts. There are both positive and negative and emotions associated with various colors so let’s dive in.…
Insights from Cyber Monday and holiday business development hacks with Elfster Take a dive into the insights and trends behind the $9 billion dollars spent between Black Friday and Cyber Monday for 2019. Without a doubt, Americans love to play indoor and outdoors, consume media content and cook and eat. Plus, a bonus on how…
7 ways to leverage the 20-second micro video to smash your 2020 marketing Our attention span has been hacked! We are overstimulated by digital content across every platform. So how can brands elevate above the noise? In this episode, we explore how to leverage the 20-second micro video format to smash your 2020 marketing. Tune…
Twilio Report Insight: The two channels most brands are ignoring in 2019 that will be must haves in 2020 A recent report released by Twilio reveals two channels that many brands are ignoring in 2019, but will be mission critical in 2020. This report reflects insight from 2,500 global consumers who indicated where, when and…