Traction – Episode 8: Getting a Grip on Your Business / The Issues Component
Welcome to episode #8 of the book Traction by Gino Wickman. Katie Westerfield Lilly and Michael David Winn review of Chapter 6, The Issues Component.
7 Ways to Segment Your Audience to Leverage Contextual Creative to Increase Brand Awareness
7 Ways to Segment Your Audience to Leverage Contextual Creative to Increase Brand Awareness The key to maximizing your brand reach isn’t by spending more money on advertising. It’s about creating contextual visuals and ad copy that speaks to the individual motivations of your collective audience. Here’s how to do it. Listen in. 7 Ways…
6 Reasons Why You Don’t Need a Digital Marketing Agency to Grow Your Business
6 Reasons Why You Don’t Need a Digital Marketing Agency to Grow Your Business This is not rocket science. It really boils down to creating and posting daily content across the social web to elevate brand awareness. Listen in.
What challenges are digital marketers facing in 2019?
What challenges are digital marketers facing in 2019? In this fast-paced social web world, staying on top of all the latest digital marketing tools can be a challenge for digital marketers. Tune as we discuss this and other real world challenges. What challenges are digitals marketers facing in 2019? Hello good afternoon, Michael Winn Chief…
Geo-targeting + Cinco de Mayo: How to maximize location-based mobile marketing to grow your business
Geo-targeting + Cinco de Mayo: How to maximize location-based mobile marketing to grow your business Location-based mobile marketing is a great way to display your contextual creative to the right audience at the right time. Tune in to learn more about geo-targeting strategies for Facebook and Instagram. Geo-targeting + Cinco de Mayo: How to maximize…
How Google SEO and your Podcast equals double ROI for you digital marketing campaign
How Google SEO and your Podcast equals double ROI for you digital marketing campaign Understanding the value Google places on original content on the web is an important factor in determining the tactics of your digital marketing campaign. Learn why leveraging written transcriptions of your podcast can boost your SEO (search rankings) and yield double…
4 Must Haves for Building Landing Pages that Convert: Think Mobile-First
4 Must Haves for Building Landing Pages that Convert – Think Mobile-First While websites can produce lead generation opportunities, landing pages are designed to ONLY produce leads. In today’s episode we discuss the 4 must haves for building landing pages that convert. Tune in. 4 Must Haves for Building Landing Pages the Convert Hello, good…
Consumer disruption and how it impacts your marketing strategy
Consumer disruption and how it impacts your marketing strategy Consumers make decisions based on their personal preferences across multiple channels. Understand that process and ensure that you offer a consistent cross-channel brand experience. What are the 3 biggest challenges facing brands today? Tune in. Consumer Disruption and How it Impacts Your Marketing Strategy Good afternoon,…
Contextual digital content at scale will explode your business for good or for bad. Are you prepared?
Contextual digital content at scale will explode your business for good or for bad. Are you prepared? Executing a successful contextual digital content at scale campaign has the potential to expose the strengths and weaknesses of your company. Are you prepared for the growth? Tune in. Contextual Digital Content at Scale will Explode Your Business…