Why marketing for the most “Bang for Your Buck” is strangling your ROI

Today’s topic: Why trying to get the “most bang for your buck” is strangling your business marketing ROI. In the digital world, one-size fits all is obsolete. As a hyper on-demand society, we are driven by personalized and preference-based media and content. Marketing creative must be segmented and delivered to micro-levels of interests and behaviors.…

RBOA and Digital Opps: Weekly Digital Digest (July 23 – July 27, 2018)

RB Oppenheim Associates and Digital Opps remain committed to deliver the latest public relations and digital marketing news and tips. As go-to social media accounts for topics ranging from PR, marketing, communications, tech tips and trends and web design, each week we post the latest content to help you with your PR and digital marketing…

What if you could see the future? Anticipate when and where your customers will be? You can.

What if you could gather all your potential customers in one place at one time to share your best offer? How can you leverage positive client feedback to influence new business? What if I could tell you the future of when this is going to happen. We can. #digitalappetitzer#virtuallunchandlearn

RBOA and Digital Opps: Weekly Digital Digest (July 16 – July 20, 2018)

RB Oppenheim Associates and Digital Opps remain committed to deliver the latest public relations and digital marketing news and tips. As go-to social media accounts for topics ranging from PR, marketing, communications, tech tips and trends and web design, each week we post the latest content to help you with your PR and digital marketing…

Godzilla sized opportunity: This isn’t a game changer, this is a game destroyer!

WOW! Very exciting news! We are all freaking out. In nearly 8 years of working at Digital Opps I have never experienced this level of excitement and enthusiasm. This isn’t a game changer, this is a game destroyer! We are talking about a Godzilla sized opportunity. If you are a small business starving for more attention and…

Is your business slowly dying of survival? Send out an S.O.S

Is your business slowly dying of survival? It’s time to send out an S.O.S Segment + Optimize + Sync your marketing to bust of the summer slump! Remember this: The need to avoid pain is greater than the desire to achieve pleasure. – Tony Robins #digitalappetitzer#virtuallunchandlearn #digitalopps

WHY we do it: Courage is contagious. Inspiration is infectious.

How many times have you been asked, “What do you do?” – Wouldn’t a better question be, “Why do you do it?” // Here’s my WHY: I want to help people (businesses) who are stuck in the status quo make a leap into success or innovation. What does it take to start? Courage is contagious.…

Merging great content with context for gaining audience attention

Happy #FridayFeeling – A guy walks into a bar and sees a group of ladies talking. He steps right up and says, “I’ve got a 2014 Volvo for sale, who’s ready for a ride?” #lame #convohijacking – Instead follow the rule of listen, observe and contextualize to gain attention. Gary Vee said it best, content is king, but context is…