Instagram is a great place to make a name for your brand, and while certain types of businesses (like the fashion and food industries) may find it a lot easier to gain a following than others, it’s definitely not a social network you should rule out. Before you take on the visual world of Instagram,…
In his book Ultimate Guide to LinkedIn for Business, search engine optimization and online marketing expert consultant Ted Prodromou explains how you can use LinkedIn to quickly engage with ideal customers, partners, and employees, showcase your company and attract new opportunities. In this edited excerpt, the author discusses the analytics tools that are available on…
Twitter’s most basic function is still its best. It gives you the ability to connect with almost anyone in the world. Imagine the ability to connect with one of the 280 million users who uses it on a monthly basis. That instant contact is what makes Twitter the perfect fit for businesses. Businesses can see…
TALLAHASSEE, Fla. – Local restaurant and bar Madison Social was recognized today for its outstanding use of digital marketing and social media by receiving the 2015 Social Media Achieving Real Time Enriched Relations – or S.M.A.R.T.E.R. – Award at the Tallahassee Technology (TalTech) Alliance’s annual TechExpo at the Florida State University Turnbull Conference Center. Each…
Increasing Facebook ad conversion rates without simply increasing ad spend can be a challenge if you’re not an expert. But there are some tried-and-true tweaks that will get you better results, especially if you invest some energy into testing different versions. To find out more, 14 entrepreneurs from Young Entrepreneur Council (YEC) were asked to…
Creating buzz around holidays and occasions takes more than just a post here and there. The use of various social networks will help you become more in sync with St. Patrick’s Day and tie the hype of the holiday with your business. Facebook Posting about topics, holidays, and current events that Facebook users are already…
Halloween is upon us, a day when both children and adults get into the spirit with elaborate costumes, haunted houses and horror movie marathons. Some celebrate with anything pumpkin spiced, while others take this ghoulish time to channel their inner monster. The season of scary draws on our love of fear. But for those in the…
What is Mobilegeddon? On April 21, 2015, Google will employ a new algorithm that will affect websites that are not mobile-friendly. This means websites that are not optimized for mobile devices will drop to the back pages of search results, even if their information is more relevant to a search request than other sites that…