Are you leaving the digital backdoor open? Is your business spending time and resources to drive traffic to your website, but missing new business? Retargeting MUST be included in your digital ad strategy. It’s like magical be-back dust. Leverage visitor intent and invite them back. #digitalappetizer #virtuallunchandlearn #retargeting
Is your business going to GROW in 2019? If so, you are going to need more attention. Tips to make it happen: 1) Have a plan – visualize next 5-10 yrs / map out next 24 mo. 2) Be adaptable – observe trends and innovations / national and global 3) Be relevant – popular culture…
Google thinks mobile-first – does your business? 6 out of 10 customers will meet your business on their phone. Do you make a great impression? Here’s a mobile check-up list: Zoom = bad, make a CTA (call-to-action list) compare against your business growth goals, click-to-call?, directions link to Google Maps? Footer for success – social…
What the heck is O.T.T.? “Over-the-top” describes a device or a service that is used to stream digital content to any device (TV, tablet, phone or laptop). How does it fit into your marketing plan? Understand who streams, how ads are delivered, challenges of OTT advertising and how to be ready to reach your audience…
The Internet will kill your business in the next 5-7 years if you ignore it. Ask Compaq Computers, Kodak, Radio Shack, Blockbuster, Toys R Us, The Limited, Wet Seal, Payless Shoes if it’s true. The Internet hasn’t changed us, it has exposed us. Understanding how society thinks and feels about your industry is key. Start…
What does Google know about your business? Check your Google My Business (GMB) listing. Here’s how to add posts to the GMB Knowledge Panel (just below call, message, directions, website icons. This can boost your local SEO results. #digitalappetizer#virtuallunchandlearn #localseo #googlemybusiness Digital Opps
What’s the greatest fuel that drives innovation? Passion. Steve Jobs once said, “People with passion can change the world.” How does passion impact your business? Seek it. Recognize when it’s lost. Understand it. Applaud it when you experience it in your day-to-day routine. Let’s fuel the passion economy. #digitalappetitzer #virtuallunchandlearn Digital Opps
How to run your own social media networking and marketing in just 60 minutes a day. Tell your story. Share your story. Spread your story. Want more tips and strategies? Visit the Digital Opps blog at https://rboa.com/blog/ #digitalappetizer #virtuallunchandlearn
What’s one strategy to stretch your reach in social media marketing? Cross-promotion. You gotta share the love. Use your business social media pages/profiles to mention, promote and share content from other businesses to grab potential viral boost. It’s a win-win! #digitalappetizer #virtuallunchandlearn #digitalopps Willie Jewell’s Old School Bar-B-Q Tallahassee is a great place to go for dinner tonight. #ihearttally