What is the greatest obstacle in successful digital marketing today? The HiPPO Many brands are suffering right now because of the HiPPO effect. The HiPPO effect is the single greatest threat to growth of small businesses as well as to many Fortune 500 brands. Listen in on the this episode to learn how to overcome…
7 Savvy Business Growth Strategies Gleaned from Digital Marketing Campaign Data Businesses looking for growth opportunities over the next decade MUST leverage data from its digital marketing campaigns. This data has a direct correlation to staff growth, service capacity, consumer feedback, healthy P&L statements, brand reach and merger opportunities. Tune in to learn more.
How to Build Your Brand’s Digital Eco-system to Dominate Market Share The single greatest global asset is data. Your brand content is the hub for collecting your data. Harnessing the power of publishing content a scale is the best way to dominate greater market share for you brand. Tune in.
How Will Voice Search Impact SEO in 2020? With the consumer confidence skyrocketing in smart speaker devices, voice commands will equal greater than 50% of all searches made for local and global businesses. In this episode, we discuss several key indicators that will impact SEO in 2020. Tune in.
Sending Out an S.M.S – How to Get 95% Open Rates in 5 Minutes SMS or Text Message Marketing is a great way to build customer loyalty and increase prospect conversions. In this episode, we take a deep dive into 8 ways to leverage text messaging in your marketing campaigns. Tune in.
Building the Perfect Web Design PB&J WordPress Sandwich There’s nothing like enjoying a yummy PB&J sandwich. No, we aren’t talking about peanut butter and jelly. We are talking about the must have Pixels, Blogs and Javascript running on your WordPress website. Tune in. Building the Perfect Web Design PB&J WordPress Sandwich Hello. Good morning…
Performance-based Digital Marketing and B2B LinkedIn Strategies The success of digital marketing isn’t just delivering clicks to your digital door, but where it truly shines is when it goes beyond awareness and into consumer consideration and conversion. Michael is joined by Ryder Meehan from UpGrow a digital marketing agency in San Francisco to discuss performance-based…
Marketing ROI: Discovering the Profit Formula Behind the LTV and CAC Ratio These acronyms might be foreign to some businesses, but if you are looking to calculate return on investment for your marketing efforts, understanding the values behind customer lifetime value (LTV) and customer acquisition cost (CAC) is absolutely critical. Tune in.
Crafting Irresistible Content: Secret Sources to Find Sticky Words for Killer Copy Imagine if you could listen to the feedback and/or list of pros and cons that potential customers use to express how they think and feel about your product, service or industry. What if you could hear what words they use to describe your…