For the Love of Wikipedia

By: Stephanie Aanstoos, Account Executive Wikipedia is perhaps the best example of “collaborative production,” a term described by Clay Shirky in Here Comes Everybody: The Power of Organizing Without Organizations as one of the effects of the Internet. Collaborative production and Shirky’s analysis of Wikipedia can be broken down into five key points: Group editing-
Wikipedia is…

Myth-busting: 5 Reasons You Should Conduct Website Usability Testing

By Stephanie Aanstoos, Account Executive Can you think of a website you’ve been to where the functioning, layout or design drove you crazy? Chances are, you can think of many. Visit http://www.webpagesthatsuck.com, if you need some examples. There are plethora of things that can make a website “suck” and most of the time, it’s just one component (rather than a…

Capital EXECUTIVE Article: Associations Uncovered: Four Top Secret Digital Rescue Operations Revealed

From Key West to West Pensacola, the underground militias known as “keepers of the status quo” have launched a massive campaign to capture top members and volunteers of several key state and local associations, government agencies and non-profit organizations. Using mind numbing rhetoric and 20th century communication weapons, they have lulled members into a lethargic…

Image-Based vs.Text-Based Social Media: Is Seeing Believing?

By: Madelynn Graham Account Coordinator As social media grows, networks emerge under two major classifications: the journalistic-centered versions of social media that requires users to read the information presented, and the more recently popular visual social media that present information in an image-centric way. These categories reawaken the reading vs. seeing debate. Pinterest (recent statistics…

The Groupon Bubble: How Much Growth is Too Much?

by Stephanie Aanstoos, Account Coordinator Groupon and other daily deals sites have taken off in the past few years, and many businesses have successfully grown their customer base by using them.  However, many other businesses fail to plan for the tremendous growth potential of putting out these deals. Speaking as an experienced user of Groupon and…

Blooming Mobile Trends: 3 Tips to Help You Flourish

Trends in every digital market are moving toward mobile usage. 91 percent of all mobile use is social in nature, which means the content we share for our brands must be optimized for mobile as well as standard screen sizes. The change is coming quickly, and web developers and marketers alike are now having to ask themselves – will this work on my phone? This can be seen in the decline of Flash Players and the increase in responsive web designs. WordPress alone has seen over 400 new themes that are either mobile designs or responsive to any device.