Traction: Get a grip on your business. Let’s talk core values and core focus. Discussing the third chapter of the book Traction called The Vision Component. Katie Lilly joins Michael Winn to discuss working through finding and defining your core values and your core focus in order to create a strong foundation to grow your…
How to respect the consumer digital journey and encourage them to take the next step along their pixel path Understanding the consumer journey across your website and how they experience the digital decision process is critical in growing your business. Knowing where, when and why they leave path before making a final decision is paramount.…
One-to-one engagement is the game, personal brand is the play. Learn how your company can cultivate and ignite personal brand within your staff and leverage it to expand your reach and visibility.
Brands need to stop complaining about free platforms like Facebook, Instagram, Twitter, YouTube and LinkedIn – which are free – but to achieve the audience reach to grow your business it’s a pay-to-pay game. Do you have your content tree in full bloom? Listen in to find out how.
Looking for Traction to Grow Your Business? What is your business operating system? Katie Lilly, owner of Lillyfield Accounting Solutions, joins Michael Winn in discussing how to find traction to grow your business. This episode covers the Introduction and Chapter 1 of the book Traction by Gino Wickman. Tune in next Friday for Episode 3.…
How can you leverage social proof to tip the scales of consideration when customers are trying to decide whether or not to renew their membership or become a new customer? Here are 4 steps to prompt current clients/members to provide their review of your brand.
If you aren’t using the A.I.M + Action method you are losing in 2019. Understanding the value of the attention, interest and motive plus action method. Learn how to tell your feature / benefit story and combine it with the 2 big Cs (call, come by or click).
Are you struggling to gain engagement with your digital content? Here are seven overlooked resources for uncovering valuable consumer insight in order to craft highly effective digital content!
What does the Weezer / Fortnite collaboration tell us about the future of digital content strategy over the next decade? For brands centered around the 18-34 year target audience segment, this is a huge signal and the immediate need to shift from a single ad creative approach to a more story-telling engagement approach to product/service…