Image-Based vs.Text-Based Social Media: Is Seeing Believing?

By: Madelynn Graham Account Coordinator As social media grows, networks emerge under two major classifications: the journalistic-centered versions of social media that requires users to read the information presented, and the more recently popular visual social media that present information in an image-centric way. These categories reawaken the reading vs. seeing debate. Pinterest (recent statistics…

A Digital Leap for 1105 Media

By: Adrianne Miller, Account Manager Congratulations are in order for an innovative RBOA client! On Monday, June 25, 2012, 1105 Media announced the launch of the 100 percent all-digital format of two premier education publications, T.H.E. Journal (K-12 education) and Campus Technology  (higher education). Distribution will begin in August for the newly designed publications, marking…

The Groupon Bubble: How Much Growth is Too Much?

by Stephanie Aanstoos, Account Coordinator Groupon and other daily deals sites have taken off in the past few years, and many businesses have successfully grown their customer base by using them.  However, many other businesses fail to plan for the tremendous growth potential of putting out these deals. Speaking as an experienced user of Groupon and…

QR Code Tricks and Treats

  QR (quick response) codes are popping up everywhere. These 2D square bar codes act as a quick link to any digital content the creator desires. Since anyone can generate a code online, they offer an innovative way for small businesses to promote themselves and develop interactions with their customers. How can your business or…

The Social Media Undead

Social media feeds off user-generated content. Without active members, social media sites cannot thrive.  Throughout the digital revolution, we have seen countless social networks rise to popularity only to fade away in cyberspace: But not all social media sites die off entirely like Friendster did. Some sites refuse to say goodbye, and they march on…

Zombies and Botnets and You. Oh, My!

by Mary McLaughlin, Cyber Security Analyst for the Florida Computer Crime Center at the Florida Department of Law Enforcement October is the month for fun-scary things. We love being scared, as long as it’s fun in the process. Goblins. Witches on broomsticks. Black cats. And of course—zombies!  I mean, really—who doesn’t love a good zombie movie? (Although, personally, I…