7 Tips for Viral Marketing Success: Lessons from the 2012 Election

By: Stephanie Aanstoos, Account Executive You want more page views, subscribers, followers and fans, right? Well, if you can get something to go viral online, you’re guaranteed to increase your online traffic. The question is: how exactly can you get your message to go viral? I know, we’ve all grown weary of politics by now, but…

How Nike “Volted” Their way to Olympic Marketing Gold

By: Stephanie Aanstoos, Account Executive Over the summer, I took a class called Media and Consumer Behavior where each student gave a presentation on a related topic of interest. One of the most fascinating presentations was given by a Sports Marketing doctoral candidate on the topic of ‘ambush marketing.’ I was previously unaware of what…

#SocialOlympics2012

By: Madelynn Graham Account Coordinator Since 1896, the modern Olympic Games have evolved substantially from eager citizens waiting for printed results of their country’s best athletes.  Olympic coverage started as delayed newsprint, progressed to live radio and television broadcast, and transitioned to the age of the Internet and social media.  Spectators now have more options…

The 12 Apps of Christmas

Whether you’re planning a holiday extravaganza or you’re dreaming of a quiet winter vacation, this holiday checklist of mobile must-haves will get you through the season of giving. The “Shop ‘Til You Drop” Apps What are the holidays without some serious shopping? Whether you need to find stores, organize your lists, document receipts to find…