7 Simple Steps to Create Your Target Audience Persona Map Just like an FBI profiler, marketing professionals need to be able to create a target audience persona (profile) of who they want to reach in order to reach them “before” they begin the purchase cycle. In this episode, we discuss seven simple steps of how…
The 5 Essential Components of Highly-Successful Micro-campaigns Over the past 18 months we have seen a huge shift away from linear TV single creative intended for mass appeal. Successful marketers have learned the massive advantage of segmentation in their campaign creative. This will reach maturity in 2020 as “micro-campaigns.” So what are the essentials of…
Pantone Color of the Year and How Color Impacts Your Marketing for 2020 Pantone the color experts recently released the color of the year. In this episode we discuss that announcement along with how color impacts your marketing efforts. There are both positive and negative and emotions associated with various colors so let’s dive in.…
Insights from Cyber Monday and holiday business development hacks with Elfster Take a dive into the insights and trends behind the $9 billion dollars spent between Black Friday and Cyber Monday for 2019. Without a doubt, Americans love to play indoor and outdoors, consume media content and cook and eat. Plus, a bonus on how…
7 ways to leverage the 20-second micro video to smash your 2020 marketing Our attention span has been hacked! We are overstimulated by digital content across every platform. So how can brands elevate above the noise? In this episode, we explore how to leverage the 20-second micro video format to smash your 2020 marketing. Tune…
Twilio Report Insight: The two channels most brands are ignoring in 2019 that will be must haves in 2020 A recent report released by Twilio reveals two channels that many brands are ignoring in 2019, but will be mission critical in 2020. This report reflects insight from 2,500 global consumers who indicated where, when and…
The Number 1 Hack to Protect Your WordPress site from Bot Attacks WordPress now powers more than 33% of all websites on the internet today. As a result, it is the most targeted platform of bots seeking to compromise it in order to add it to a massive bot network. So what are the best…
The proven marketing science behind binge-worthy digital storytelling Netflix, Hulu and other streaming services have made binge watching even easier with the “skip intro” feature. So how can brands make the shift from the linear TV commercial ad marketing approach to modern digital storytelling? Tune in to learn more. Michael Winn, Chief Digital Officer at…
Smashing the status quo and blasting through the roof after a company merger. Guest: Kasey Diehl, Director of Marketing, Ajax Building Company In today’s episode, we are joined by Kasey Diehl, Director of Marketing, Ajax Building Company. As a 10 year marketing expert, Kasey shares her lessons learned a year later after an exciting merger…