What does the Weezer / Fortnite collaboration tell us about the future of digital content strategy over the next decade? For brands centered around the 18-34 year target audience segment, this is a huge signal and the immediate need to shift from a single ad creative approach to a more story-telling engagement approach to product/service…
Looking for Traction to Grow Your Business? What Factors Might Be Stopping You? Traction: Episode 1 Katie Lilly, owner of Lillyfield Accounting Solutions, joins Michael Winn in discussing how to find traction to grow your business. This episode covers the Introduction and Chapter 1 of the book Traction by Gino Wickman. Tune in next Friday…
What are the strategies to effectively get your message in front of the right person at the right time through location-based mobile marketing?
What is your content strategy? Do you have a method of collecting feedback and comments that will help shape your creative?
How to set your digital marketing goals for 2019! What are the 6 essential action items in delivering content at scale to win the digital attention game?
Time to update your website? WordPress versus Joomla – picking the right CMS for your needs. Need to migrate your website from Joomla to WordPress? It can be done. Deeper dive into the WordPress v Joomla stats mentioned: https://kinsta.com/blog/joomla-vs-wordpress/
Digital marketing ROI – paying to play is part of the attention game, but which platform has inflated pricing and which one is undervalued? Important clarification on Amazon’s retreat from Google AdWords was officially reported pulling ad spend in May 2018. https://adage.com/…/amazon-stops-buying-prized…/313477/
How can you leverage your strengths to stockpile digital assets in the micro economy of tomorrow? What are you naturally good at? Are you producing content around it?
How to reverse engineer keyword industry data for digital marketing campaigns and contextual content at scale. What does paid ad placement data from Google AdWords tell you about how to reach potential new clients to grow your business in 2019?