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Promotions and giveaways in the service industry can be tricky. While they have the potential to be marketing assets, adopting specials without a strategy can quickly put businesses upstream without a paddle. Here are four signs you may be headed for rocky waters: #1 Giving Away the Whole Shop Stay away from offering deep discounts or…
As the digital pandemic continues to spread rampantly around the globe, more companies are starting to see the value of incorporating social media into their customer service mix. But as companies are getting the hang of utilizing social media to provide customers with rich online experiences, are they forgetting good customer service on the home…
From driving hybrid cars to using less paper products, people everywhere are using the power of the purse to live a more sustainable life. As more consumers base purchasing decisions on their environmental impact, savvy corporations and small businesses are responding by incorporating green marketing strategies to boost their street credibility — and their profit…