March is the gateway to spring, a time of renewal and hope as it roars in like a lion and exits like a lamb. It brings the changing of our clocks as we “spring forward.” It signals the “madness” of the NCAA basketball tournament. It marks the beginning of yet another “big dance” – in…
Going live on any social media can be risky, but if you pick the right one your business or brand can benefit from it. Live video shows that promotions and ads don’t have to be edited or revised before they are shared. Consumers are able to have a live-look into your daily tasks at your…
Black History Month is here and your business should be learning how to connect with the African-American consumer. Here are three of the most crucial things to remember when targeting this uniquely cultured audience. Focus on being mobile and social African-American Millennials are one of the most socially engaging audiences. According to Nielsen, 91 percent…
Web Design: The Digital Opps Approach. Having designed, developed and launched over 85 WordPress websites over the last seven years alone, our website project management process has been refined to meet the specific objectives of each website project and to ensure that the project timelines are met and budgets are not exceeded. While each project…
Web Design with WordPress. In 2003, online blogging platforms became a popular method of communication for professionals and non-professionals as a means to publish their own content without having to rely on traditional media outlets. By 2005, Blogger (a Google product), TypePad and WordPress were the most popular platforms. After testing Blogger for a few…
Your brand may be ignoring a major promotional platform – fix the problem using these methods. When it comes to user engagement, Snapchat is the undisputed king. As told by this VentureBeat post, Snapchat has over 100 million daily users, 60 percent of whom regularly upload photos. That was back in 2015, and Snapchat’s daily…
How social media celebrities can kick start your brand How many followers does your business have on social media? As well as your company might be doing on Facebook, Twitter and Instagram, it’s hard to compete with the grassroots success of social media celebrities. According to this TechCrunch article, 21 out of the top twenty-five…
Retargeting is a powerful digital marketing technique when campaigns are run correctly. We recommend the following best practices to help ensure you craft retargeting campaigns that result in the brand lift and ROI you may have heard about: 1. Frequency Caps One or two visits to your website doesn’t mean prospects want to start seeing…
When successful brands look at the online resources, tools, and platforms they have at their disposal, YouTube always surfaces to the top. For the past 10 years, it has solidified itself as the premier host for visual content and perhaps the single most valuable marketing channel on the web. It can easily be integrated into…