RBOA January 2025 Newsletter: Marketing, Make It Unstoppable
Check out the January 2025 Edition of the RBOA January newsletter! Click here to read. To sign up to get RBOA monthly newsletters, click here.
Social Media Trends the RBOA Team Loved in 2024
As a forward-thinking digital marketing agency based in Tallahassee, RBOA is at the forefront of leveraging social media trends to maximize client success. 2024 has been a year of evolution and innovation, particularly in how businesses engage audiences, build relationships, and drive conversions. From short-form video explosions to a reimagined LinkedIn, these trends have reshaped…
The Ultimate Website Checklist for Associations in 2025
A website is one of the most important tools for any organization, and associations are no exception. Whether your association focuses on a specific industry, profession, or cause, your website serves as the first point of contact for potential members, partners, and the general public. It’s a hub of information, a platform for engagement, and…
What is DIGITALLY DRIVEN MARKETING? From the Team at RBOA
In 2011, Michael Winn joined RB Oppenheim & Associates (RBOA), a respected and award-winning public relations and communications firm, bringing with him expertise in a revolutionary field: digital marketing. At the time, digital marketing was just beginning to disrupt decades of traditional marketing, PR, and advertising. It challenged conventional wisdom, shifting from broad-based audience outreach…
Break the Mold: Advertising on Platforms You Haven’t Thought Of
Businesses often focus their advertising efforts on the giants—Google, Facebook, and Instagram. While these platforms are highly effective, they can also be competitive and costly, especially for smaller businesses. However, a growing number of unconventional advertising platforms offer unique ways to engage with target audiences, often at a fraction of the cost. In this blog,…
Pinned for Perfection: Strategies for Effective Pinned Instagram Posts
Instagram, with its ever-evolving landscape, has become more than just a photo-sharing platform; it’s a dynamic space for businesses, influencers, and creators to showcase their brands, personalities, and products. One of the most powerful tools to emerge in recent years is the **pinned post** feature, a game-changer that lets you strategically control the first impression…
Linking Your Way to the Top: SEO Tips with Internal and External Links
Search Engine Optimization (SEO) is a critical strategy for ensuring your website ranks well on search engines like Google. While there are many components to SEO, internal and external linking are two often overlooked strategies that can significantly boost your site’s visibility. Done right, linking can enhance user experience, build authority, and improve your search…
What Makes a Perfect Landing Page? Steps to Create High-Converting Landing Pages
A landing page is often the first impression your website visitors have of your business. Unfortunately, many landing pages are riddled with mistakes, leading to high bounce rates and low conversions, which could mean visitors aren’t taking the desired actions. Whether your goal is to have them fill out a form, download a resource, sign…
Hitting the Mark: Tips for Effective Social Media Ad Targeting
In digital marketing one truth remains constant: great content is only as effective as the audience it reaches. Social media has become the bustling metropolis of the digital age, where millions of users gather to share, engage, and, most importantly for marketers, spend money. But with the sheer volume of content vying for attention, how…