Welcome to episode #5 of the book Traction by Gino Wickman. Katie Westerfield Lillyand Michael David Winn wrap up chapter 3 and discuss mapping out your 10 year target, 3 year picture and 1 year plan. Love to get your comments from today’s episode!
Why thinking like a media company now matters and how it will impact the fate of your business by 2025 The mass media shift from radio to TV that happened in the 30’s has happened again. The new mass media shift is from TV to the Internet. Ignoring that shift will greatly impact business both…
How to elevate brand awareness for a small business in a local market In order to demonstrate your value to your local community you first have to show that you find value in the community. Learn how to capture the attention of your local community by speaking to them about what’s most important to them…
What’s the DL on the Instagram DM strategy to build 1-2-1 relationships for your business? The Instagram DM (Direct Message) strategy is a power social media marketing strategy to grow relationships between your target audience. So what’s workin (and what’s not) on this popular platform? Listen in.
What do the media consumption trends of 2018 reveal? How does that impact your marketing? Reviewing the media consumption trends from 2018 review. What can we learn from the 2018 Nielsen Audience Reports and how can we avoid wasting our advertising dollars? The Neilsen Report mentioned: https://www.nielsen.com/us/en/insights/reports/2019/q3-2018-total-audience-report.html
Traction: Get a grip on your business. Your Marketing Strategy. Discussing the third chapter of the book Traction called The Vision Component. Katie Lilly joins Michael Winn to discuss your marketing strategy in order to create a strong foundation to grow your business. Listen in!
The multiplier of viral: How to harness the power of the social web to amplify your brand reach. Viral is the multiplier that search can’t match.
How to leverage AI and deploy one-to-one messaging to maximize your market reach to grow your business The market is speaking. Are you listening? Creating content that meets the market collective on a one-to-one basis is key to deploying digital marketing at scale.
Can your digital presence scale along with your plans for growth in 2019? Why not? If your website is built on WordPress (33% of site on the internet are), then you have the ability to scale. What factors could make your site vulnerable? What should you do?