What’s the greatest fuel that drives innovation? People with Passion

What’s the greatest fuel that drives innovation? Passion. Steve Jobs once said, “People with passion can change the world.” How does passion impact your business? Seek it. Recognize when it’s lost. Understand it. Applaud it when you experience it in your day-to-day routine. Let’s fuel the passion economy. #digitalappetitzer #virtuallunchandlearn Digital Opps

Is your business running SMARTER in 2018?

Is your business running SMARTER in 2018? Are you leveraging Social Media to Achieve Real-Time Enriched Relations with your clients? Your social media goal should be to influence consideration. How? Create a brand story to make an emotional connection with your customers. Deliver value and provide solid service will produce new business. #digitalappetitzer #virtuallunchandlearn Digital Opps

Why marketing for the most “Bang for Your Buck” is strangling your ROI

Today’s topic: Why trying to get the “most bang for your buck” is strangling your business marketing ROI. In the digital world, one-size fits all is obsolete. As a hyper on-demand society, we are driven by personalized and preference-based media and content. Marketing creative must be segmented and delivered to micro-levels of interests and behaviors.…

Godzilla sized opportunity: This isn’t a game changer, this is a game destroyer!

WOW! Very exciting news! We are all freaking out. In nearly 8 years of working at Digital Opps I have never experienced this level of excitement and enthusiasm. This isn’t a game changer, this is a game destroyer! We are talking about a Godzilla sized opportunity. If you are a small business starving for more attention and…

Is your business slowly dying of survival? Send out an S.O.S

Is your business slowly dying of survival? It’s time to send out an S.O.S Segment + Optimize + Sync your marketing to bust of the summer slump! Remember this: The need to avoid pain is greater than the desire to achieve pleasure. – Tony Robins #digitalappetitzer#virtuallunchandlearn #digitalopps

WHY we do it: Courage is contagious. Inspiration is infectious.

How many times have you been asked, “What do you do?” – Wouldn’t a better question be, “Why do you do it?” // Here’s my WHY: I want to help people (businesses) who are stuck in the status quo make a leap into success or innovation. What does it take to start? Courage is contagious.…

Merging great content with context for gaining audience attention

Happy #FridayFeeling – A guy walks into a bar and sees a group of ladies talking. He steps right up and says, “I’ve got a 2014 Volvo for sale, who’s ready for a ride?” #lame #convohijacking – Instead follow the rule of listen, observe and contextualize to gain attention. Gary Vee said it best, content is king, but context is…