How will Voice Search impact your SEO plan for 2019? Breaking down search intent is key. The four main areas are informational, navigational, actional and transactional. Optimize your digital content on those intents via Google My Business, Q&A, FAQ, Snipets and video! #digtalappetizer #virtuallunchandlearn Digital Opps
Why Geo-fencing should be part of your digital game plan. How, what, where and the why of getting the great ROI from your mobile marketing. #digitalappetizer #virtuallunchandlearn Digital Opps
Has your business flat-lined? Time for business CPR? Here are 7 steps to breathe life back into your business. #digitalappetizer #virtuallunchandlearn Digital Opps
Are you #winning the digital attention game? Or are you sitting on the sidelines whining about the rules? Those who are #winning define the rules: 1) Be 100% all-in at what you do 2) Be fearless in telling, showing and sharing it 3) Be laser-focused on eliminating negativity 4) Be vigilant in self-accountability (protect you and yours…
What is your #1 obstacle in reaching new business? Need more customers? Need greater reach? Here’s how: the Internet. It is simple, but it takes work. You must have some mix of Facebook, Twitter, Instagram, Snapchat, LinkedIn, YouTube, Podcast, Mobile website, Blog and email marketing. What’s the secret to great content? #digitalappetizer #virtuallunchandlearn
Are you leaving the digital backdoor open? Is your business spending time and resources to drive traffic to your website, but missing new business? Retargeting MUST be included in your digital ad strategy. It’s like magical be-back dust. Leverage visitor intent and invite them back. #digitalappetizer #virtuallunchandlearn #retargeting
What the heck is O.T.T.? “Over-the-top” describes a device or a service that is used to stream digital content to any device (TV, tablet, phone or laptop). How does it fit into your marketing plan? Understand who streams, how ads are delivered, challenges of OTT advertising and how to be ready to reach your audience…
The Internet will kill your business in the next 5-7 years if you ignore it. Ask Compaq Computers, Kodak, Radio Shack, Blockbuster, Toys R Us, The Limited, Wet Seal, Payless Shoes if it’s true. The Internet hasn’t changed us, it has exposed us. Understanding how society thinks and feels about your industry is key. Start…
What does Google know about your business? Check your Google My Business (GMB) listing. Here’s how to add posts to the GMB Knowledge Panel (just below call, message, directions, website icons. This can boost your local SEO results. #digitalappetizer#virtuallunchandlearn #localseo #googlemybusiness Digital Opps