By: Juliana Gonzalez, Account Coordinator Cloud computing is one of the newest technologies that can make your life easier and your business run smoother. What is cloud computing? Cloud computing is a Web-based program, which allows you to save and access files over the Internet from any location with Internet access. Instead of saving your…
By: Anne Elizabeth Clark, Account Coordinator Sit down before you read this, because it is big, big news for those involved in creative fields. Adobe Systems, Inc., creator of programs such as Photoshop and Illustrator, announced earlier this week that it will cease to update its popular Creative Suite, which is most recently in its…
By: Sergio Morales, Account Coordinator Last week, the RBOA family attended The Florida Public Relations Association’s (FPRA’s) Capital Chapter’s monthly luncheon, where we had the pleasure of participating in an engaging presentation about influencer marketing by Social Fresh Chief Executive Officer (CEO) and Founder Jason Keath. Throughout this presentation, he brought up many important marketing strategies…
By: Stephanie Aanstoos, Account Executive Wikipedia is perhaps the best example of “collaborative production,” a term described by Clay Shirky in Here Comes Everybody: The Power of Organizing Without Organizations as one of the effects of the Internet. Collaborative production and Shirky’s analysis of Wikipedia can be broken down into five key points: Group editing- Wikipedia is…
By: Adrianne Miller, Account Manager Don’t let your holiday faux pas get the best of you this Valentine’s Day! To the procrastinators, the lazies, the penny pinchers and the creatively challenged, your smartphone is bound to kindle your inner Casanova. Check out these helpful apps below to spice up your special day: Helpful Romantic: This Valentine’s…
By: Stephanie Aanstoos, Account Executive You want more page views, subscribers, followers and fans, right? Well, if you can get something to go viral online, you’re guaranteed to increase your online traffic. The question is: how exactly can you get your message to go viral? I know, we’ve all grown weary of politics by now, but…
By: Erika Wuelfrath, Account Coordinator Are you planning on voting this year? Do you know who you are voting for? If not, you are not alone. Tomorrow’s election will indefinitely mark one of the closest elections in recent history, due to the impressive incorporation of new technological campaign efforts. A recent survey indicates that approximately…
By: Adrianne Miller, Account Manager While errors are commonplace to human nature, the occasional public relations blunder generally results in a higher magnitude of consequence than your everyday faux pas. When PR professionals fail, they fail publicly. Imagine making a judgment error that erupts into an epic failure, recognized by all. Feelings of dread, miserable nausea and heightened…
After signing out of my social media accounts, I often find myself lying in bed tossing and turning. Horrific thoughts race through my head such as: “What if someone posts or tweets something highly offensive,” or “What if one disgruntled customer’s posting turns into an army of negative comments?” Thanks to technology, social media can be…