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A new month has started, and in the PR world that means compiling monthly summary reports with the marketing highlights and triumphs. These reports can be tedious, especially when you find yourself using jargon that even your word processing program doesn’t recognize. Rather than dedicating your report to defining terms like “engaged users” and “total reach”, try to use the monthly summary as just that – a summary.
by Stephanie Aanstoos, Account Coordinator Groupon and other daily deals sites have taken off in the past few years, and many businesses have successfully grown their customer base by using them. However, many other businesses fail to plan for the tremendous growth potential of putting out these deals. Speaking as an experienced user of Groupon and…
by Diana Lewis, Account Coordinator Advertising and PR, two completely separate entities? Here at RBOA, we don’t think so, but the co-founder of Peppercom Strategic Communications Firm divided the two as if they were oil and vinegar in a recent blog post called “You Don’t Know Jack About PR.” The blog focused on…