By Aubry Hawks, Account Executive In the PR field of work, writing is essential. However, with all of our other duties and responsibilities, it’s easy for our writing tanks to run low on fuel. We are often assigned highly important writing projects or proposals by the “big man.” These projects typically have time-sensitive deadlines which…
By Stephanie Aanstoos, Account Executive If you were to look back over your goals for 2012, did you accomplish all that you set out to do? Whether it was the best, the worst or somewhere in between, it’s time now to look ahead and plan for an outstanding 2013. New Year’s resolutions are a great way…
By: Erika Wuelfrath, Account Coordinator Are you dying to know the latest celebrity gossip or haunted by the score of tonight’s big game? If so, Twitter provides a real-time resource for information and contact among users worldwide. This rising social media network invites business professionals, celebrities, fans, and a variety of other users to share…
By: Stephanie Aanstoos, Account Executive I’ve learned a lot throughout my first agency experience here at RB Oppenheim Associates about Public Relations and marketing practitioners. Many “scary but true” similarities unite those who have chosen this profession. After all, ‘PR Executive’ consistently ranks as one of the most stressful jobs in America, so you’ve got to be…
By: Adrianne Miller, Account Manager Once upon a time (in 1788), our very first president took office, following the unanimous votes of 69 electors and the presumptions of the framers of the Constitution. He was enormously popular and free of opposition. Now fast forward to 1840: It’s William Harrison, the underdog, vs. Martin Van Buren. This political…
By: Aubry Hawks, Account Coordinator Let’s face it, getting your internship took a lot of work, tons of emails and endless amounts of networking. Now, you’ve finally made it! Nothing can stop that uncomfortable feeling you get when walking into your first day at your new internship. We’ve all been there. Your hopes are high…
By: Mandy Stark, Senior Account Manager My daughter, Lindsay, turned 10 this year. When I was 10, in 1987, this is what I cared about: my family, my friends, school, my Walkman (this is a pre-iPod, Millennial friends), my Guess jeans, my Swatch, watching the Facts of Life, Silver Spoons and Family Ties, the hair…
By: Stephanie Aanstoos, Account Executive Over the summer, I took a class called Media and Consumer Behavior where each student gave a presentation on a related topic of interest. One of the most fascinating presentations was given by a Sports Marketing doctoral candidate on the topic of ‘ambush marketing.’ I was previously unaware of what…
By: Aubry Hawks Account Coordinator Just like golf, media pitches take practice. Your pitches have the potential to influence opinions, change behaviors and generate business. With all the different media outlets available, it can be easy to forget the general etiquette when delivering a media pitch. We all know that journalists are busy people and…