Strategies and tactics from Brightcove for optimizing your 2020 video marketing campaigns

Strategies and tactics from Brightcove for optimizing your 2020 video marketing campaigns In today’s episode we are joined by Lauren Barry, Senior Product Marketing Manager from Brightcove to discuss the game-changing opportunities in managing and analyzing video campaign data across multiple platforms in order to effectively measure your campaign results. https://martechtoday.com/brightcove-launches-all-in-one-video-campaign-app-237978 Michael Winn, Chief Digital…

Why your digital marketing isn’t converting and the 5 steps to fix it

Why your digital marketing isn’t converting and the 5 steps to fix it Many brands have become frustrated by the low conversion rates of their digital marketing campaigns. In this episode, we discuss the five steps brands can take to help improve those conversion rates. Tune in to learn more. In this episode of the…

Google’s 3rd party cookie-pocalypse – What does it mean for the future of digital marketing?

Google’s 3rd party cookie-pocalypse – What does it mean for the future of digital marketing? Google announced last Tuesday that it is going to no longer supporting 3rd-party cookies on its Chrome browser in phases over the next 2 years. What does this mean for your digital marketing and retargeting campaigns? Tune in to learn…

The 9 Core Components of Business Growth Marketing in 2020

The 9 Core Components of Business Growth Marketing in 2020 If you are not satisfied with the results of your marketing efforts from 2019, but want to explore other marketing options, this is the perfect episode. Whether you have been in business for 10 years or 10 months, this covers the core components of marketing…

Target Audience Obsession: Digital manipulation versus authentic social inspiration – from Russia with love

Target Audience Obsession: Digital manipulation versus authentic social inspiration – from Russia with love. Ever wondered how or why people click on links they shouldn’t? In this episode, we take a deep dive into digital manipulation versus authentic social inspiration. Target audience obsession is the key to unlocking true brand loyalty. Tune in to learn…

5 ways to amplify your brand in the 2020 explosion of original content across multi-channels

5 ways to amplify your brand in the explosion of original content across multi-channels In 2020, brands will be faced with new challenges when trying to connect with new prospects as the old marketing tactics are not working. So how can your brand overcome these challenges? Tune in to learn more. Welcome to our Tallahassee…

If you are closing your company in the next 6 to 8 years ignore this episode. If not, you’d better not pout, you’d better not cry, I’m telling you why.

If you are closing your company in the next 6 to 8 years ignore this episode. If not, you’d better not pout, you’d better not cry, I’m telling you why. In the last 12 months, we have seen a 50% increase in homes equipped with at least one smart device representing $300M in sales. By…

Why you must explore these areas of your Google Analytics account before January 1, 2020

Why you must explore these areas of your Google Analytics account before January 1, 2020 Many companies find themselves rushing to tie a bow on 2019, while others juggle those challenges and dig down deep to plan for 2020. The incredible data to be mined in Google Analytics provides business insight from website visitors helping…

What’s the #1 business growth gift you should open this holiday season?

What’s the #1 business growth gift you should open this holiday season? Brands like Doritos, Ashley HomeStores, Unilever, Wendy’s and Nestle’s have unwrapped the perfect gift to help growth their digital reach. These brands have a jumpstart on the competition. So how can you get on the inside track? Tune in to learn more.