How to Leverage Intent-based Marketing Strategies Through Brand Awareness Campaigns Intent-based marketing and brand awareness campaigns are often approached with and either/or option, but that is not the case, they can be integrated together with the contextual creative and deployed on the appropriate ad platform. Tune in.
How to Get 21x More Views and 36x More Messages on LinkedIn in 2019 It’s no secret that since Microsoft’s acquisition of the LinkedIn platform for $26 billion in 2016 the LinkedIn network has become the #1 content distribution channel for B2B marketers. Businesses who leverage this insight can create new business opportunities and amplify…
How to Create Online Forms with Intelligence and Purpose Using GravityForms In mobile-driven society accessing the web, online forms can make or break new business opportunities. In this episode, we discuss several tactics in creating forms that can develop website leads into new clients for your business or organization. Tune in.
Creativity – Finding it in the ordinary and mundane Looking for a fuel source to fuel your creativity, look no further than the life around you. “Creativity involves breaking out of expected patterns in order to look at things in a different way.” — Edward de Bono Tune in.
As a business owner having your internal and external processes mapped out and documented are a key component to helping to take your business to the next level of growth. Join Michael Winn and Katie Lilly as they discuss this process. Tune in.
Discovering The Digital Treasures Revealed By The Social Web If Indiana Jones were a modern day digital marketer, what tools would he use to find the clues to the Social Network of Gold. As an archaeologist of the social web, social listening is the essential method of gleaning insight and understanding to market sentiment in…
When is the best time to update/refresh your website design? Knowing when to update your website is important, but even more important is the WHY behind the update/refresh. Understanding how to balance the goals and objectives of your company versus the most popular content your website visitors are looking for is key to a successful…
Guide to the Best Digital Marketing Campaigns: Empathy versus Emotional Storytelling Inside this episode, we discuss the four ways in which empathy can be the linchpin in creating a successful digital marketing campaign. Tune in.
Shifting Gears: Digital Marketing for the Automotive Industry in the Age of Disruption The challenges facing the automotive industry have a significant influence on how dealers can improve customer retention as well as the most effective approach to reaching the convenience-driven consumer who demands greater transparency. Tune in.