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How to Manage Scary PR Nightmares
Halloween is upon us, a day when both children and adults get into the spirit with elaborate costumes, haunted houses and horror movie marathons. Some celebrate with anything pumpkin spiced, while others take this ghoulish time to channel their inner monster. The season of scary draws on our love of fear. But for those in the…
The Resolution Solution, or How to Climb Mt. Everest
Even though January 1 is behind us, resolution season is still in full swing, and that means that many of us are still vigilantly on the path to better ourselves in 2014. According to usa.gov, some of the most popular resolutions are to lose weight, to get out of debt and to stop drinking or smoking. If you have committed to these or other more personal resolutions, there is a master resolution you can make that will increase your productivity and give you the focus you need to reach all of your other goals.
You Don’t Know Jack About Integrated Marketing
by Diana Lewis, Account Coordinator Advertising and PR, two completely separate entities? Here at RBOA, we don’t think so, but the co-founder of Peppercom Strategic Communications Firm divided the two as if they were oil and vinegar in a recent blog post called “You Don’t Know Jack About PR.” The blog focused on…
25 Reasons Why You Should be Blogging
From eConsultancy.com 1. Blogging is good for your organic SEO. The main benefit of a blog in terms of search engine optimization (SEO) is that it builds backlinks to your pages. If your content is good then people will discuss and share it, creating links to your pages on their websites, their own blogs and through…
Oh, Delta! First the soldiers, now the Jews?
As the digital pandemic continues to spread rampantly around the globe, more companies are starting to see the value of incorporating social media into their customer service mix. But as companies are getting the hang of utilizing social media to provide customers with rich online experiences, are they forgetting good customer service on the home…
Facebook Whisper Campaign: Secret’s Out
If PR firms had their own list of Ten Commandments, Thou shall not withhold thy client’s identity would be number one and Thou shall not smear thy client’s competitors would be number two. No wonder, then, that global PR firm Burson-Marsteller caused an industry uproar when it confirmed yesterday that it was secretly hired to…