by Diana Lewis, Account Coordinator Advertising and PR, two completely separate entities? Here at RBOA, we don’t think so, but the co-founder of Peppercom Strategic Communications Firm divided the two as if they were oil and vinegar in a recent blog post called “You Don’t Know Jack About PR.” The blog focused on…
by Diana Lewis Account Coordinator With all the buzz about Facebook, Twitter, Pinterest and other social networks, many people haven’t noticed the improvements and new face of YouTube. From your favorite sports highlights and dance competitions to make-up tutorials, science experiments and even movies, we all know there’s a lot of great stuff on YouTube. But, YouTube has updated and upgraded…
Reprinted with permission from Quality Cities, published by the Florida League of Cities. Cities thrive when they are “connected” communities. A connected community is one in which residents are informed, feel a sense of place and are able to contribute ideas for growth. Social networks are perfect partners in a local government’s mission to…
RB Oppenheim Associates is seeking a sharp, creative, team-oriented professional for account manager. Requires strong writing & editing skills; counseling & strategic thinking; social media & digital marketing savvy; organized & detail-oriented; a team-player (but able to work independently); self-starter & good juggler/multi-tasker; energetic & motivated; good sense & instincts; ability to read (and influence)…
Before stores could pack up their left over Halloween costumes, new holiday displays were built in malls, and advertisements for holiday sales started appearing in newspapers, on television and on the web. Now, stores are stocking their shelves with all their stockpiled inventory from the year for one of their favorite retail extravaganzas – Black Friday.…
RB Oppenheim Associates (RBOA) is excited to announce openings for its Spring 2012 digital marketing and public relations internship program! As an RBOA digital marketing and public relations intern, you will have the opportunity to: Gain experience executing integrated digital marketing campaigns. Apply your social media, web, video and graphic design skills to real-life clients and campaigns. Build your…
by J.C. Milam, chief strategist of Square Pancake and social media specialist for Avenue Eat & Drink. Remember the students back in elementary and middle school who would stand in the hallway between classes wearing a bright vest and identification badge that read something to the effect of “Hall Monitor?” Their role was simple: police their peers…