Summary: This blog breaks down the three pillars of modern search optimization—SEO, GEO, and Local Search—into clear, actionable steps for businesses, nonprofits, and associations. It explains how visibility (SEO), clarity (GEO), and relevance (Local Search) work together to help organizations get found, trusted, and chosen across traditional and AI-driven search results. RBOA shows how combining…
Quick Summary Think of SEO as the new yellow pages—only smarter, faster, and more competitive. If your business isn’t showing up on page one of Google or in AI-powered search results, you’re practically invisible. SEO builds trust, boosts visibility, and drives real customers to your website. From local searches to AI-driven answers, investing in SEO…
Understanding the Shift: From SEO to AEO Don’t look now, but traditional Search Engine Optimization (SEO) is no longer sufficient. The emergence of AI-powered search engines like ChatGPT, Microsoft Copilot, and Perplexity AI has transformed how users seek information. These platforms prioritize delivering direct, concise answers over listing multiple website links. This shift has given…
If you own a business, you’ve probably heard about Google Business Listings. But do you really know how powerful they are? This free tool is a game-changer for local visibility, credibility, and customer engagement. Whether you’re a small business, a nonprofit, or a large corporation, your Google Business Profile (GBP) can be the key to…
Search Engine Optimization (SEO) is a critical strategy for ensuring your website ranks well on search engines like Google. While there are many components to SEO, internal and external linking are two often overlooked strategies that can significantly boost your site’s visibility. Done right, linking can enhance user experience, build authority, and improve your search…
While navigating the crowded digital marketing space, businesses continually seek strategies to enhance their online visibility and drive traffic. Among the myriad of tactics available, blogging remains a cornerstone of effective SEO and content marketing. As a digital marketing agency, we often encounter skepticism about the relevance of blogging in today’s fast-evolving digital environment. This…
Search Engine Optimization (SEO) is a crucial component of digital marketing that can elevate your business from obscurity to prominence. At RBOA, we understand the intricacies of SEO and the impact it can have on your online presence. Whether you’re just starting out or looking to refine your existing strategy, our team is here to…
In the dynamic world of digital marketing, keywords are the backbone of any successful SEO strategy. As an experienced digital marketing agency that has guided the digital strategy for businesses, organizations, statewide associations, nonprofits, and more, we at RBOA understand the critical role that well-chosen keywords play in boosting search engine rankings and driving traffic.…
In the digital age, having a robust online presence is crucial for businesses of all sizes. One of the most powerful tools at your disposal is Google Business Listing (also known as Google My Business). This blog will delve into the importance of claiming your Google Business Listing, guide you through the process of claiming…