Understanding the Shift: From SEO to AEO Don’t look now, but traditional Search Engine Optimization (SEO) is no longer sufficient. The emergence of AI-powered search engines like ChatGPT, Microsoft Copilot, and Perplexity AI has transformed how users seek information. These platforms prioritize delivering direct, concise answers over listing multiple website links. This shift has given…
If you own a business, you’ve probably heard about Google Business Listings. But do you really know how powerful they are? This free tool is a game-changer for local visibility, credibility, and customer engagement. Whether you’re a small business, a nonprofit, or a large corporation, your Google Business Profile (GBP) can be the key to…
Search Engine Optimization (SEO) is a critical strategy for ensuring your website ranks well on search engines like Google. While there are many components to SEO, internal and external linking are two often overlooked strategies that can significantly boost your site’s visibility. Done right, linking can enhance user experience, build authority, and improve your search…
While navigating the crowded digital marketing space, businesses continually seek strategies to enhance their online visibility and drive traffic. Among the myriad of tactics available, blogging remains a cornerstone of effective SEO and content marketing. As a digital marketing agency, we often encounter skepticism about the relevance of blogging in today’s fast-evolving digital environment. This…
Search Engine Optimization (SEO) is a crucial component of digital marketing that can elevate your business from obscurity to prominence. At RBOA, we understand the intricacies of SEO and the impact it can have on your online presence. Whether you’re just starting out or looking to refine your existing strategy, our team is here to…
In the dynamic world of digital marketing, keywords are the backbone of any successful SEO strategy. As an experienced digital marketing agency that has guided the digital strategy for businesses, organizations, statewide associations, nonprofits, and more, we at RBOA understand the critical role that well-chosen keywords play in boosting search engine rankings and driving traffic.…
In the digital age, having a robust online presence is crucial for businesses of all sizes. One of the most powerful tools at your disposal is Google Business Listing (also known as Google My Business). This blog will delve into the importance of claiming your Google Business Listing, guide you through the process of claiming…
In the ever-evolving landscape of digital marketing, staying on top of SEO trends is important for maintaining a competitive edge. As we step into Quarter 3 of 2024, search engine optimization continues to adapt, reflecting shifts in technology, user behavior, and search engine algorithms. To make sure your website remains visible and attractive to both…
Digital Priorities 2022: The MUST Have Tactics for Growth Over the past 24 months internet traffic has surged nearly 30% as many employees now work-from-home, students school-from-home and others simply reducing the number of visits to stores. This shift has caused a major spike in website traffic which has exposed major flaws in how website…