RB Oppenheim Associates and Digital Opps remain committed to deliver the latest public relations and digital marketing news and tips. As go-to social media accounts for topics ranging from PR, marketing, communications, tech tips and trends and web design, each week we post the latest content to help you with your PR and digital marketing…
How a changing news feed will impact marketing strategies, and what you can do to survive… Facebook CEO Mark Zuckerberg announced in January a major change to the way he will continue to build upon the social media platform in 2018. This change – deemed the “Facebook Apocalypse” by many – was sparked from the…
From cloud-based servers to email marketing, here’s how to stay prepared in the face of a natural disaster. Although the 2018 Atlantic hurricane season doesn’t officially begin until June 1, states across the Southeast have already had a taste of what could be in store. Subtropical Storm Alberto dumped heavy rains across the Gulf Coast…
RB Oppenheim Associates and Digital Opps remain committed to deliver the latest public relations and digital marketing news and tips. As go-to social media accounts for topics ranging from PR, marketing, communications, tech tips and trends and web design, each week we post the latest content to help you with your PR and digital marketing…
The new regulation will target user data safety. What is GDPR? The General Data Protection Regulation (GDPR) is a new policy taking effect in the European Union (EU) this Friday, May 25, 2018. This measure was put in place to ensure the safety and control of all internet users in the EU when it comes…
March is the gateway to spring, a time of renewal and hope as it roars in like a lion and exits like a lamb. It brings the changing of our clocks as we “spring forward.” It signals the “madness” of the NCAA basketball tournament. It marks the beginning of yet another “big dance” – in…
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Nominations for the 6th annual “Social Media Achieving Real Time Enriched Relations” – or S.M.A.R.T.E.R. – Award are now being accepted. Sponsored by Digital Opps, the integrated digital marketing division of RB Oppenheim Associates, the S.M.A.R.T.E.R. Award recognizes local businesses, government entities, associations, nonprofits or other organizations demonstrating excellence in social media. The Digital Age…
With the rapid adoption of smartphones and tablets across every demographic and socioeconomic class, the importance of ensuring your organizational goals and digital communications are strategically aligned is essential. Understanding connections between the social behaviors on the mobile web today and your carefully crafted campaign messages are the linchpins to achieving your organization’s objectives.