At RBOA, we pride ourselves on being at the forefront of Digitally Driven Marketing, always looking for the next innovation to help our clients achieve their goals. In recent years, artificial intelligence (AI) has been heralded as a transformative force in marketing. From chatbots to predictive analytics, it seems AI is everywhere, promising efficiency, personalization,…
As a small business owner, nonprofit leader, or executive, you likely wear many hats. From managing daily operations to overseeing finances, your plate is full. And when it comes to marketing, the appeal of a do-it-yourself approach can be strong. After all, who knows your organization better than you do? Social media platforms are free,…
As we look back on 2024, our team at Tallahassee digital marketing agency RBOA is excited to highlight some of the standout client content that truly captured our attention and inspired us throughout the year. We take pride in collaborating with clients who are as passionate about their brands as we are about helping them…
As a forward-thinking digital marketing agency based in Tallahassee, RBOA is at the forefront of leveraging social media trends to maximize client success. 2024 has been a year of evolution and innovation, particularly in how businesses engage audiences, build relationships, and drive conversions. From short-form video explosions to a reimagined LinkedIn, these trends have reshaped…
In 2011, Michael Winn joined RB Oppenheim & Associates (RBOA), a respected and award-winning public relations and communications firm, bringing with him expertise in a revolutionary field: digital marketing. At the time, digital marketing was just beginning to disrupt decades of traditional marketing, PR, and advertising. It challenged conventional wisdom, shifting from broad-based audience outreach…
One strategy that has consistently proven its effectiveness in the ever-changing realm of digital marketing is retargeting ads. These ads are essential tools for businesses looking to maintain a connection with their audience, driving conversions and maximizing the return on investment (ROI). While retargeting is often associated with e-commerce, its potential stretches far beyond online…
In the ever-evolving world of digital marketing, YouTube has emerged as a powerhouse platform. With over 2 billion logged-in monthly users and billions of hours of content consumed daily, it presents an unparalleled opportunity for businesses to reach their target audience. But navigating the landscape of YouTube advertising can be daunting. This blog will demystify…
Non-profits operate in a unique environment where the mission is paramount, resources are often limited, and the need to connect with stakeholders is crucial. In this landscape, effective marketing can make the difference between thriving and merely surviving. Despite this, many non-profits hesitate to invest in professional marketing services, often due to perceived high costs…
It’s 2024, and protecting your online accounts from hackers has never been more critical. One effective way to keep your information safe is through two-factor authentication (2FA). This security measure adds an extra layer of protection to your accounts by requiring your password AND a second form of verification. We’ll explore how 2FA works on…