As a digital marketing agency in Tallahassee, we often hear from business owners grappling with a critical decision: “Should I hire a marketing agency or build an in-house team?” It’s a tough call, with significant implications for your budget, goals, and overall strategy. Today, we’ll break down the pros and cons of each option and…
At RBOA, we understand that nonprofits face a unique challenge: creating a significant impact with limited resources. Marketing often feels like a luxury when every dollar is scrutinized to ensure maximum benefit for your programs and the communities you serve. That’s why we’re here to share proven strategies to help nonprofits stretch their marketing budgets…
At RBOA, we pride ourselves on being at the forefront of Digitally Driven Marketing, always looking for the next innovation to help our clients achieve their goals. In recent years, artificial intelligence (AI) has been heralded as a transformative force in marketing. From chatbots to predictive analytics, it seems AI is everywhere, promising efficiency, personalization,…
As a small business owner, nonprofit leader, or executive, you likely wear many hats. From managing daily operations to overseeing finances, your plate is full. And when it comes to marketing, the appeal of a do-it-yourself approach can be strong. After all, who knows your organization better than you do? Social media platforms are free,…
As we look back on 2024, our team at Tallahassee digital marketing agency RBOA is excited to highlight some of the standout client content that truly captured our attention and inspired us throughout the year. We take pride in collaborating with clients who are as passionate about their brands as we are about helping them…
As a forward-thinking digital marketing agency based in Tallahassee, RBOA is at the forefront of leveraging social media trends to maximize client success. 2024 has been a year of evolution and innovation, particularly in how businesses engage audiences, build relationships, and drive conversions. From short-form video explosions to a reimagined LinkedIn, these trends have reshaped…
In 2011, Michael Winn joined RB Oppenheim & Associates (RBOA), a respected and award-winning public relations and communications firm, bringing with him expertise in a revolutionary field: digital marketing. At the time, digital marketing was just beginning to disrupt decades of traditional marketing, PR, and advertising. It challenged conventional wisdom, shifting from broad-based audience outreach…
One strategy that has consistently proven its effectiveness in the ever-changing realm of digital marketing is retargeting ads. These ads are essential tools for businesses looking to maintain a connection with their audience, driving conversions and maximizing the return on investment (ROI). While retargeting is often associated with e-commerce, its potential stretches far beyond online…
In the ever-evolving world of digital marketing, YouTube has emerged as a powerhouse platform. With over 2 billion logged-in monthly users and billions of hours of content consumed daily, it presents an unparalleled opportunity for businesses to reach their target audience. But navigating the landscape of YouTube advertising can be daunting. This blog will demystify…