In 2011, Michael Winn joined RB Oppenheim & Associates (RBOA), a respected and award-winning public relations and communications firm, bringing with him expertise in a revolutionary field: digital marketing. At the time, digital marketing was just beginning to disrupt decades of traditional marketing, PR, and advertising. It challenged conventional wisdom, shifting from broad-based audience outreach…
One strategy that has consistently proven its effectiveness in the ever-changing realm of digital marketing is retargeting ads. These ads are essential tools for businesses looking to maintain a connection with their audience, driving conversions and maximizing the return on investment (ROI). While retargeting is often associated with e-commerce, its potential stretches far beyond online…
In the ever-evolving world of digital marketing, YouTube has emerged as a powerhouse platform. With over 2 billion logged-in monthly users and billions of hours of content consumed daily, it presents an unparalleled opportunity for businesses to reach their target audience. But navigating the landscape of YouTube advertising can be daunting. This blog will demystify…
Non-profits operate in a unique environment where the mission is paramount, resources are often limited, and the need to connect with stakeholders is crucial. In this landscape, effective marketing can make the difference between thriving and merely surviving. Despite this, many non-profits hesitate to invest in professional marketing services, often due to perceived high costs…
It’s 2024, and protecting your online accounts from hackers has never been more critical. One effective way to keep your information safe is through two-factor authentication (2FA). This security measure adds an extra layer of protection to your accounts by requiring your password AND a second form of verification. We’ll explore how 2FA works on…
RBOA gives back! We extend huge thanks to our non-profit clients this holiday season for their work in our community. RBOA is giving back by sponsoring events and funding programs so that these important organizations can reach more individuals and families. 211 Big Bend We are giving back with a Gold Sponsorship for the 211…
How to create LinkedIn content that connects and converts new clients. 5 TIPS. 5 MINUTES. Michael Winn is back with another episode of the Digital Opps Digital Marketing Podcast to help you understand how to create LinkedIn content that connects and converts new clients. 101 Million reasons why. According to recent data, 61 million LinkedIn…
On July 28, 2022, the City of Miami Government announced its Web3 and NFT project that demonstrates its prominence as a global innovator, shattering the mold of the status quo of lethargic government entities. In partnership with TIME Magazine, Mastercard and Salesforce, this project combines 5,000 NFTs and 56 local Miami artist and is aimed…
Another episode of the Digital Marketing Podcast from Digital Opps is LIVE! In this episode, Michael Winn outlines the receipt for successful retargeting campaigns 🎯. Retargeting is a powerful tactic for growing small business revenue while maximizing brand reach. Tune in to learn more! ✅ 💻 Visit https://rboa.com/digital-opps-podcast/ for more episodes!