What You’ll Learn in This Article: Google Ads in 2025 looks very different from just a few years ago — smarter, more visual, and more data-driven. In this article, you’ll learn the five key changes every business owner needs to understand: how AI automation shapes campaigns, why visual and voice search matter, how conversion tracking…
By: AnnaGrace Brackin, Digital Content Associate What My Sketchbook Taught Me About Solving Client Challenges Some of my most valuable marketing lessons haven’t come from textbooks, webinars, or campaign recaps. They’ve come from my sketchbook. As an artist outside of work—I paint, draw, and crochet regularly—I’ve noticed how much my creative habits shape the way…
Quick Summary Google Analytics is the yellow brick road of digital marketing—it shows you where visitors come from, what they do on your site, and why they convert (or don’t). GA4 goes beyond pageviews, giving you real insights into user journeys, traffic sources, and conversion funnels. With the right setup, you can stop guessing, start…
Quick Summary: Email marketing works because it’s personal, powerful, and cost-effective. Unlike social media algorithms, email gives you direct access to your audience—and it scales with smart segmentation, automation, and personalization. Done right, email builds trust, deepens relationships, and drives measurable action, whether that’s sales, donations, or event signups. For small businesses, nonprofits, and associations,…
Quick Summary: What You’ll Learn About Hiring a Digital Marketing Agency Hiring a digital marketing agency gives you more than ads or posts; it’s like adding an entire marketing department without the overhead. From strategists, designers, and SEO experts to video producers, ad managers, and copywriters, an agency brings every skill you need under one…
What Is Retargeting and Why Should You Care? Ever visited a website to browse, clicked around a little, and then suddenly started seeing ads for that brand everywhere? That’s retargeting. And when it’s done well, it’s not annoying—it’s effective. Retargeting (also called remarketing) is an innovative digital strategy that helps you reconnect with people who…
What Is Geofencing and Why Does It Matter? Geofencing is a powerful digital marketing tool that enables you to deliver targeted ads to individuals based on their physical location. By drawing a virtual boundary around a specific area—like a stadium, conference center, storefront, or even a zip code—you can target mobile devices within that zone…
Written By: Emily Tomczak, Account Executive After spending two weeks exploring Japan, I collected mental notes about the fascinating marketing approaches I encountered. As someone who lives and breathes marketing strategy daily, it was impossible not to notice how Japanese advertising differs from what we’re accustomed to in Western markets. While my trip wasn’t focused…
It’s Not About the Pitch. It’s About the Fit. If you’re searching for a marketing agency, chances are you’re not looking for flashy proposals or clever slogans. You’re looking for a partner who gets it. Someone who takes time to understand your mission, works alongside your team, and builds a plan from what you value,…