This isn’t 1980, so why is your marketing strategy still sailing on The Love Boat? Remember when you couldn’t wait to watch the newest episode of your favorite TV show? Remember when you only had one shot at creating the most memorable ad creative and hoping that your ad agency bought the best placement (TV…
Cultivating A Digital Market Romance Through Geo-fencing Your Competition Creating a digital fence around your competition’s physical location is a savvy digital marketing play, but deploying the right ad creative for that tactic is the secret to romancing the clients into a relationship with your brand. Tune in.
How to Change Your Brand’s Discoverability … and Revenue Today’s episode features interview with Garrett Mehrguth, CEO of Directive, a leading B2B and enterprise search marketing agency headquartered in Irvine, California. Our topic: How to Change Your Brand’s Discoverability…and Revenue. Tune in.
The 5 Missing Components of Growing Your Business in 2020 Is your business prepared for the disruption of the “Gig Economy”? How can your business proactive plan for and execute a digital marketing plan with future market disruptions in play? Tune in.
8 Marketing Tactics to Boost Your Podcast Signal With more and more vehicles equipped with Bluetooth connectivity, commuters are consuming podcast like candy. Not to mention, audio is great for working out, jogging or walking. So how can you grow your podcast audience? Here are 8 simple tactics to market your podcast channel. Tune in.
Join Michael Winn and guest Katie Lilly from Lillyfield Accounting Solutions as they wrap up the book review of Traction (a best seller) by Gino Wickman. If feel like your company has hit the ceiling and want to explore a systematic approach to breaking through, this episode is for YOU! Tune in.
Growing Your Business Means Protecting Your Business in a Cyber Safe Landscape If you are running digital marketing campaigns and collecting your own first party data (which you should be) you MUST protect that data. Michael Winn is joined by a special guest on the show Blake Dowling from Aegis Business Technologies to chat about best practices in cyber…
Contact Forms versus Instant Char or Chatbots for New Lead Opportunities We live in an instant gratification world. Consumers have little to no patience when it comes to waiting for answers. How can your business leverage contact forms, instant chat and/or chatbots to ensure the best experience for your website visitors? Tune in.
Mastering The Art of Attention Across Your Digital Marketing Canvas Understanding your digital marketing canvas is predicated on understanding what’s most important to your target audience and then reverse engineering your creative content and messaging accordingly. Here are 3 key ways to ensure your campaign’s success. Tune in.