What is OTT? Over-the-Top and Why It Matters For 2019 Marketing
What the heck is O.T.T.? “Over-the-top” describes a device or a service that is used to stream digital content to any device (TV, tablet, phone or laptop). How does it fit into your marketing plan? Understand who streams, how ads are delivered, challenges of OTT advertising and how to be ready to reach your audience…