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Daily Archives: September 28, 2011

Digital Astroturfing: Is it Worth the Risk?

Issues & Causes, MARKETING, Public Relations, Social MediaBy RBOA / Digital OppsSeptember 28, 2011

What would happen to your company if it lost all of its credibility in one fell swoop? Most people remember the demise of Philip Morris Tobacco Company’s credibility when then front group, National Smokers’ Alliance, was exposed. That front group tried to enlist grassroots support, a very powerful marketing tool. It is well known that…

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