Meaningful Connections: The Integration of Mobile Outreach and Strategic Digital Objectives

Meaningful connections 05142013 from RBOA_PR Due to the rapid adoption of social media across every demographic and socioeconomic class, it is essential to ensure your organizational goals and digital media activities are strategically aligned.  This session will help you understand how to connect the social behaviors on the mobile web today with your carefully crafted…

Blooming Mobile Trends: 3 Tips to Help You Flourish

Trends in every digital market are moving toward mobile usage. 91 percent of all mobile use is social in nature, which means the content we share for our brands must be optimized for mobile as well as standard screen sizes. The change is coming quickly, and web developers and marketers alike are now having to ask themselves – will this work on my phone? This can be seen in the decline of Flash Players and the increase in responsive web designs. WordPress alone has seen over 400 new themes that are either mobile designs or responsive to any device.

QR Code Tricks and Treats

  QR (quick response) codes are popping up everywhere. These 2D square bar codes act as a quick link to any digital content the creator desires. Since anyone can generate a code online, they offer an innovative way for small businesses to promote themselves and develop interactions with their customers. How can your business or…

Guest Post: Foursquare: Do We Need a Virtual Hall Monitor?

by J.C. Milam, chief strategist of Square Pancake and social media specialist for Avenue Eat & Drink. Remember the students back in elementary and middle school who would stand in the hallway between classes wearing a bright vest and identification badge that read something to the effect of “Hall Monitor?”  Their role was simple: police their peers…