You just walked in class and see everyone turning in the assignment you forgot to complete. Think fast! What’s your excuse? Just like the age-old “my dog ate my homework” line wouldn’t be the best to use, there are a lot of bad excuses floating around out there for not incorporating digital strategies into your…
I was not one of the “popular” kids growing up. I was that skinny kid with glasses and braces who hung out with the theater kids and the band geeks and who cried when I lost the all-city spelling bee over the word ambidextrous. Those of you who survived adolescence, pat yourselves on the back.…
As the digital pandemic continues to spread rampantly around the globe, more companies are starting to see the value of incorporating social media into their customer service mix. But as companies are getting the hang of utilizing social media to provide customers with rich online experiences, are they forgetting good customer service on the home…
If PR firms had their own list of Ten Commandments, Thou shall not withhold thy client’s identity would be number one and Thou shall not smear thy client’s competitors would be number two. No wonder, then, that global PR firm Burson-Marsteller caused an industry uproar when it confirmed yesterday that it was secretly hired to…