Category Archives: Public Relations

I Just Want To Be Popular

Public Relations, Social MediaBy RBOA / Digital Opps August 31, 2011

I was not one of the “popular” kids growing up. I was that skinny kid with glasses and braces who hung out with the theater kids and the band geeks and who cried when I lost the all-city spelling bee over the word ambidextrous. Those of you who survived adolescence, pat yourselves on the back.…

Facebook Whisper Campaign: Secret’s Out

Public RelationsBy RBOA / Digital Opps May 12, 2011

If PR firms had their own list of Ten Commandments, Thou shall not withhold thy client’s identity would be number one and Thou shall not smear thy client’s competitors would be number two. No wonder, then, that global PR firm Burson-Marsteller caused an industry uproar when it confirmed yesterday that it was secretly hired to…