Digital marketing ROI – paying to play is part of the attention game, but which platform has inflated pricing and which one is undervalued? Important clarification on Amazon’s retreat from Google AdWords was officially reported pulling ad spend in May 2018. https://adage.com/…/amazon-stops-buying-prized…/313477/
How can you leverage your strengths to stockpile digital assets in the micro economy of tomorrow? What are you naturally good at? Are you producing content around it?
How to reverse engineer keyword industry data for digital marketing campaigns and contextual content at scale. What does paid ad placement data from Google AdWords tell you about how to reach potential new clients to grow your business in 2019?
Understanding the difference between growing your business versus scaling it matters in 2019. Want to learn more? Very excited to announce a whole new series coming on Fridays beginning March 1, 2019. Article for inspiration behind growing versus scaling your business: https://www.business2community.com/strategy/how-to-structure-your-agency-for-scalable-growth-02092142 Link to the book Traction we will be discussing:
7 ways to leverage private events to boost your marketing for 2019! Lessons learned from the most EPIC event that never happened.
Why aren’t people buying? What’s wrong with logical-based marketing and messaging? Taking a deeper dive into the motivation behind the decision making process. Deeper dive into the data: https://www.smashingmagazine.com/2019/02/human-decision-making/
Planning to attend an expo as a vendor to grow your business in 2019? What digital tactics should you leverage to maximize your ROI from the event?
What is ADA compliance and how does it relate to your business website? In 2018 there were 2,000+ lawsuits filed in Federal Court – up 181% from 2017. If your business or organization receives federal funding or you provide public access to your business you should make sure your website is ADA compliant! Recent lawsuit…
Spotify bets big on podcast and buys Gimlet Media and Anchor.fm, why should your care? How might it impact the growth of your business in 2019?