What do the media consumption trends of 2018 reveal? How does that impact your marketing?

What do the media consumption trends of 2018 reveal? How does that impact your marketing? Reviewing the media consumption trends from 2018 review. What can we learn from the 2018 Nielsen Audience Reports and how can we avoid wasting our advertising dollars? The Neilsen Report mentioned: https://www.nielsen.com/us/en/insights/reports/2019/q3-2018-total-audience-report.html