What does the Weezer / Fortnite collaboration tell us about the future of digital content strategy over the next decade?
What does the Weezer / Fortnite collaboration tell us about the future of digital content strategy over the next decade? For brands centered around the 18-34 year target audience segment, this is a huge signal and the immediate need to shift from a single ad creative approach to a more story-telling engagement approach to product/service…