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How to Manage Scary PR Nightmares
Halloween is upon us, a day when both children and adults get into the spirit with elaborate costumes, haunted houses and horror movie marathons. Some celebrate with anything pumpkin spiced, while others take this ghoulish time to channel their inner monster. The season of scary draws on our love of fear. But for those in the…
The Resolution Solution, or How to Climb Mt. Everest
Even though January 1 is behind us, resolution season is still in full swing, and that means that many of us are still vigilantly on the path to better ourselves in 2014. According to usa.gov, some of the most popular resolutions are to lose weight, to get out of debt and to stop drinking or smoking. If you have committed to these or other more personal resolutions, there is a master resolution you can make that will increase your productivity and give you the focus you need to reach all of your other goals.
Twitter Etiquette 101: Wait, there are rules?
By: Katie Finney, Account Coordinator Social media transformed the marketing toolbox by enabling everyone from high-profile business people to celebrities and teenagers connect with each other. Although the Web seems like uncharted territory where the rules of etiquette and civility don’t matter, PR experts argue that Twitter guidelines are a must, especially for marketing professionals.…
You might be in PR if…
By: Stephanie Aanstoos, Account Executive I’ve learned a lot throughout my first agency experience here at RB Oppenheim Associates about Public Relations and marketing practitioners. Many “scary but true” similarities unite those who have chosen this profession. After all, ‘PR Executive’ consistently ranks as one of the most stressful jobs in America, so you’ve got to be…
How Nike “Volted” Their way to Olympic Marketing Gold
By: Stephanie Aanstoos, Account Executive Over the summer, I took a class called Media and Consumer Behavior where each student gave a presentation on a related topic of interest. One of the most fascinating presentations was given by a Sports Marketing doctoral candidate on the topic of ‘ambush marketing.’ I was previously unaware of what…
Achieve Par-fection with Your Media Pitches
By: Aubry Hawks Account Coordinator Just like golf, media pitches take practice. Your pitches have the potential to influence opinions, change behaviors and generate business. With all the different media outlets available, it can be easy to forget the general etiquette when delivering a media pitch. We all know that journalists are busy people and…
Fireworks in the Office
By: Adrianne Miller, Account Manager In the realm of public relations, creativity is a necessity and a mandatory expertise. One of the many roles of a PR pro is to ignite imagination to constantly produce fresh ideas! With that in mind, what can artistic minds do when encumbered by the occasional ominous creative block? You…
Engaging PR to Promote Advocacy
by: Madelynn Graham, Account Coordinator Recently, RBOA participated in an FPRA iCast presentation on the Role of Public Relations in Advocacy. The interactive webcast reviewed the best practices and lessons learned by senior level FPRA members in both public and private sectors, and presented viewers with the top 10 rules of engaging PR to promote…