Lori is the chief operating officer and media director at RB Oppenheim Associates. Her dual responsibilities include management of media planning, analysis and purchasing for local, regional and national ad campaigns, as well as coordinating administrative and financial services, database management, human resources, information technology, support services, and assistance with client and vendor relations.
Originally joining Oppenheim in 1996, Lori held this position for nearly four years before going to work for the Tallahassee Democrat in 2000. As a marketing consultant for the Democrat, Lori was responsible for handling customer advertising accounts, developing advertising schedules, coordinating newspaper advertising with other forms of media, ad placement, and assisting with the creation and development of ad campaigns while working with the clients objectives and budgets. Lori also spent two years with JSS Enterprises, Inc., as an account manager acting as the liaison between the clients and programmers/designers for web site development. She returned to RBOA in May 2003, where she serves a vital leadership role.
Her background also includes various administrative and customer-service positions with NationsBank (now Bank of America) in the Commercial Division in Tallahassee and with Human Resources in Ft. Lauderdale. She also served for four years with the NationsBank Military Banking Facility in Okinawa, Japan as customer service supervisor and internal control coordinator.
Lori recently concluded a two-year term as the Treasurer of the American Advertising Federation-Tallahassee.
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